OpenServed

Largest independent full-funnel performance marketing agency in the U.S., specializing in Amazon, retail media, paid search, and paid social.

6 Client-verified badges

61 case studies

The Honest Company Client-verified
Amazon Marketing, Retail Media, Programmatic Advertising
Consumer Goods
201-500 Employees
N/A
Los Angeles, CA
N/A
  • +172% Return on Ad Sales (ROAS)
  • -65% CPA reduction for new-to-brand customers
  • -55% CPA reduction for Subscribe-and-Save signups
  • $1.5 million in potential revenue from abandoned carts
  • ~20% of 2022 revenue from Amazon
Wild Planet Client-verified
Retail Media, Amazon Marketing, Programmatic Advertising
Food & Beverage
11-50 Employees
N/A
McKinleyville, CA
N/A
  • 46% increase in new-to-brand sales across all channels
  • 41% total sales growth on Amazon (despite 40% ad spend cut)
  • 622% increase in attributed sales at Whole Foods Market on Amazon
  • 20% sales increase on Instacart
  • $7.4 million in total attributed sales
Brooks Brothers Client-verified
Programmatic Advertising, CRO, Web Design
Fashion
1K-5K Employees
N/A
Enfield, CT
N/A
  • +20% lift in overall conversions
  • +46% revenue growth vs prior period
  • +3,000 incremental site visits
Wrangler Client-verified
Social Media Ads, CRO
Fashion
10K+ Employees
N/A
Greensboro, NC
N/A
  • 3.8x increase in conversions
  • 2.12x lift in ROAS
  • 34% more efficient CPM
  • 50% decrease in bounce rate
  • 80% increase in CPO efficiency
illy Client-verified
Amazon Marketing, Retail Media, Programmatic Advertising
Food & Beverage
1K-5K Employees
N/A
Trieste, Italy
N/A
  • +28% click-through rate
  • +42.8% new-to-brand customer acquisition
  • +34% revenue growth
  • +59% increase in organic sales
  • +54% increase in CTR year-over-year
Chomps Client-verified
TV Advertising, Amazon Marketing
Food & Beverage
51-200 Employees
N/A
Naples, FL
N/A
  • +91% increase in units sold during TNF season opener
  • +124% increase in units sold during Black Friday activation
  • 2X sales spike during TNF games vs. pre-kickoff hour
  • 98% of TNF conversions were in-store
PPC, Social Media Ads, SEO
Beauty
201-500 Employees
N/A
Oakland, CA
N/A
  • +63% impressions across paid channels YoY
  • 31M video views from TikTok campaign in 90 days
  • 548,000 new users to elfcosmetics.com in 90 days
  • 300% increase in Share of Voice on Facebook
  • +38% increase in orders on elfcosmetics.com
PPC, eCommerce Optimization, SEO
Ecommerce
11-50 Employees
N/A
Fairfield, CT
N/A
  • 130% increase in ad impressions
  • 84% increase in ad revenue
  • 71% increase in ROAS
  • 55% increase in conversion rate (CVR)
  • 10% decrease in cost-per-click (CPC)
Email Marketing, SMS Marketing
Pet Services
51-200 Employees
N/A
San Francisco, CA
N/A
  • +63% Pet Parent reactivation rate
  • +40% weekly active Pet Parents
  • +129% unique email opens YoY
  • +179% email deliveries increase
  • 9x growth in Pet Caregiver push notification deliveries
Social Media Ads, Community Engagement
Fintech
201-500 Employees
N/A
Chicago, IL
N/A
  • $50K total spend
  • 4.8M total impressions
  • 9.5K total clicks
  • 21% higher impressions vs Reddit's benchmark
  • 10x cheaper CPA during Community Takeover
Programmatic Advertising
Fintech
201-500 Employees
N/A
Chicago, IL
N/A
  • $12.16 CPA for new app accounts
  • $0.87 CPA for homepage visits
  • 92.78% OTT incrementality rate
  • 1.1M consumers reached with streaming video ads
  • 70% increase in monthly spend after successful test
Influencer Marketing, Social Media Ads
Beauty
5K-10K Employees
N/A
New York, NY
N/A
  • 224K Likes on TikTok content
  • 10M Amazon Store visits driven by campaign
  • 3.5K Comments on campaign content
  • 4.9% ad recall lift
  • Ad recall 28% higher than Kantar norms across 48 beauty studies
Social Media Ads, CRO, eCommerce Optimization
Fashion
51-200 Employees
N/A
New York, NY
N/A
  • +83% Add-to-Cart Rate vs Facebook Dynamic Product Ads
  • +56% Checkout Initiate Rate vs Facebook Dynamic Product Ads
  • +14% Average Order Value on Instagram Checkout
Retail Media, Amazon Marketing, Programmatic Advertising
Food & Beverage
201-500 Employees
N/A
Austin, TX
N/A
  • +1,640% new-to-brand customers
  • +4,730% Whole Foods attributed purchases
  • +1,100% Whole Foods customers converted after 1st month
  • 124,000+ Whole Foods purchases supported YTD
  • Whole Foods purchases only 23% lower than Amazon.com purchases
Social Media Ads
Beauty
201-500 Employees
N/A
Oakland, CA
N/A
  • -56% cost per acquisition (CPA)
  • 1.9x conversion CTR over benchmark
  • -49% conversion CPC below benchmark
  • Month-over-month ad spend doubled
Social Media Ads, Influencer Marketing
Supplements
201-500 Employees
N/A
El Segundo, CA
N/A
  • +48% ROAS (Q2 to Q3 2021)
  • -40% CPA quarter-over-quarter
  • +65% CVR quarter-over-quarter
  • +700% ad spend scaling (June to October)
Amazon Marketing, Programmatic Advertising, Retail Media
Retail
10K+ Employees
N/A
Philadelphia, PA
N/A
  • +10% average purchases (Q4 2021 into 2022)
  • +11% average views (Q4 2021 into 2022)
  • Media spend kept within 10% of total sales
Retail Media
Food & Beverage
201-500 Employees
N/A
Austin, TX
N/A
  • +50% basket penetration week-over-week
  • +269% weekly avg first-time buyers (Apr vs Dec)
  • +704% weekly avg repeat buyers (Apr vs Dec)
  • +34% avg ad spend increase (Q2-Q3 vs Q1)
PPC, Programmatic Advertising, YouTube Advertising
Foodservice Equipment
1K-5K Employees
N/A
Addison, IL
N/A
  • +170% revenue growth since 2016
  • +27% ROAS improvement since 2016
  • Final ROAS of 1,579%
  • 3,300 Apple Search Ads installs
  • 22,500 Google App Campaign installs
Social Media Ads, Content Marketing
Fashion
201-500 Employees
N/A
New York, NY
N/A
  • +108% engagement rate
  • +48% more efficient CPC
  • +63% more purchases
  • 41 seconds average time spent on megathread
  • 4 Reddit Awards received
Programmatic Advertising, YouTube Advertising, Content Marketing
Supplements
201-500 Employees
N/A
San Francisco, CA
N/A
  • +134% impressions month-over-month
  • +4.4 pt lift in overall brand awareness
  • +10.4 pt lift in target audience awareness
  • +300% pageviews on Amazon post-campaign
  • +25% sales increase vs ongoing traffic
PPC
Furniture
1K-5K Employees
N/A
Bassett, VA
N/A
  • +3.9% in-store sales increase YoY (test DMAs)
  • -15.5% overall market sales decline YoY
  • Click Share rose from below 18th to top 7 in category
  • Direct traffic -22.5% YoY in test markets vs -30% overall
Social Media Ads, CRO, Content Marketing
Wellness
51-200 Employees
N/A
Harrison, NY
N/A
  • +213% APM conversions per impression
  • +1400% new-to-brand customers
  • -54% customer acquisition cost reduction
  • 91% paid social sales volume drop (Q1 YoY 2021-2022)
Social Media Ads
Beauty
201-500 Employees
N/A
Oakland, CA
N/A
  • 11% improvement in video completion rates
  • 13% higher video view rate with Gen Z vs MRC baseline
  • Premiere Spotlight occupies ~50% of mobile screens
  • Pinterest has 3x better viewability than avg platform
  • Campaign ran six weeks of follow-up video ads