e.l.f. Cosmetics
Results
- 11% improvement in video completion rates
- 13% higher video view rate with Gen Z vs MRC baseline
- Premiere Spotlight occupies ~50% of mobile screens
- Pinterest has 3x better viewability than avg platform
- Campaign ran six weeks of follow-up video ads
Industry
Beauty
Employees
201-500
Location
Oakland, CA
Services
Social Media Ads
Duration
N/A
Budget
N/A