illy
Results
Client-verified- +28% click-through rate
- +42.8% new-to-brand customer acquisition
- +34% revenue growth
- +59% increase in organic sales
- +54% increase in CTR year-over-year
Industry
Food & Beverage
Employees
1K-5K
Location
Trieste, Italy
Services
Amazon Marketing, Retail Media, Programmatic Advertising
Duration
N/A
Budget
N/A
“I have never worked with such a great agency. It's not easy to find good agency partners that really put the effort and time in and this team is like a one in a million find for us! - Jessica Imperato, Head of Digital Multi-Channel Orchestration, illy”
Problem
illy is a top-10 brand in the ground coffee category, but it faced intense competition from major players like Starbucks, Peet's and Maxwell House, plus over a hundred smaller competitors in a fragmented market. It struggled to gain visibility and grow market share on Amazon.
Solution
In Q2-Q3, Tinuiti tested upper-funnel adjustments and persuaded illy to reinvest in higher-cost formats such as Streaming TV and Prime Video for awareness and new-to-brand acquisition. In Q4 it shifted to conversion using Amazon Marketing Cloud Audience Bid Boosting, Amazon DSP for traffic routing and ASIN Retargeting. It also used the #1 Best Seller badge and Bliss Point measurement to win leadership buy-in for 2025.