Wrangler
Results
Client-verified- 3.8x increase in conversions
- 2.12x lift in ROAS
- 34% more efficient CPM
- 50% decrease in bounce rate
- 80% increase in CPO efficiency
Industry
Fashion
Employees
10K+
Location
Greensboro, NC
Services
Social Media Ads, CRO
Duration
N/A
Budget
N/A
“Our success has always been about finding new frontiers to drive authentic innovation – and Tinuiti is a true partner in helping us identify those opportunities. - Ann Frazier, Manager, Social Media, Wrangler”
Problem
Wrangler had used Snapchat to build awareness among younger audiences, but the traffic wasn't converting well. Compared with other platforms, Snapchat campaigns showed higher bounce rates and lower engagement, so they weren't driving quality site visits or downstream conversions.
Solution
Tinuiti tested Snapchat's new Landing Page View (LPV) goal-based bidding in place of traditional click optimization. It targets users most likely to engage and convert on landing pages, so bidding focused on site-traffic quality rather than clicks alone.