The Honest Company
Results
Client-verified- +172% Return on Ad Sales (ROAS)
- -65% CPA reduction for new-to-brand customers
- -55% CPA reduction for Subscribe-and-Save signups
- $1.5 million in potential revenue from abandoned carts
- ~20% of 2022 revenue from Amazon
Industry
Consumer Goods
Employees
201-500
Location
Los Angeles, CA
Services
Amazon Marketing, Retail Media, Programmatic Advertising
Duration
N/A
Budget
N/A
“We really leaned on Tinuiti's expertise with Amazon and Amazon Marketing Cloud – and it came through in a big way. - Lauren Wood, Senior Director of Sales, Amazon, The Honest Company”
Problem
The Honest Company had a gap in its Amazon sales funnel. Between April and July 2023, about 25% of customers who added products to their cart abandoned the purchase, representing roughly $1.5M in lost revenue. The brand had no way to specifically target those cart abandoners for re-engagement.
Solution
Tinuiti used Amazon Marketing Cloud's custom audience building to group cart abandoners from the last 30 days by product category (Diapers, Wipes, Personal Care). It then created product-specific Display ads for each category and emphasized Subscribe-and-Save options to maximize customer lifetime value.