Chomps
Results
Client-verified- +91% increase in units sold during TNF season opener
- +124% increase in units sold during Black Friday activation
- 2X sales spike during TNF games vs. pre-kickoff hour
- 98% of TNF conversions were in-store
Industry
Food & Beverage
Employees
51-200
Location
Naples, FL
Services
TV Advertising, Amazon Marketing
Duration
N/A
Budget
N/A
“Thursday Night Football is unique in the NFL investment because you can follow the shopper journey all the way through with the Amazon connection. - Kaitlyn Fundakowski, VP, E-Commerce & Digital Marketing, Chomps”
Problem
Chomps wanted to invest in premium live sports advertising for brand awareness. Before committing significant budget, it needed confidence that exposure could be traced to actual consumer purchases and measurable business results.
Solution
Tinuiti combined premium video advertising with interactive commerce and closed-loop measurement. Interactive Video Ads let viewers add Chomps products to Amazon carts during Thursday Night Football broadcasts. Amazon Marketing Cloud and omnichannel measurement tracked the journey from ad exposure to purchase.