Brooks Brothers
Results
Client-verified- +20% lift in overall conversions
- +46% revenue growth vs prior period
- +3,000 incremental site visits
Industry
Fashion
Employees
1K-5K
Location
Enfield, CT
Services
Programmatic Advertising, CRO, Web Design
Duration
N/A
Budget
N/A
“The team's idea to introduce QR codes was a game changer. Our target audience could immediately access our site and styles without the barrier of needing to search. - Andrea Silva, Sr. Director of Digital Marketing, Brooks Brothers”
Problem
Brooks Brothers, a heritage brand traditionally appealing to men aged 55+, wanted to expand into the Millennial demographic. Reaching and resonating with this younger, tech-savvy audience was difficult for a brand built on classic fashion.
Solution
Tinuiti ran over-the-top advertising on platforms like Netflix and Hulu, targeting Millennials with granular audience parameters. The ads featured younger models and modern styles while keeping the brand's quality heritage, and added QR codes that drove viewers directly to campaign-specific landing pages with exclusive, time-limited offers.