Wild Planet
Results
Client-verified- 46% increase in new-to-brand sales across all channels
- 41% total sales growth on Amazon (despite 40% ad spend cut)
- 622% increase in attributed sales at Whole Foods Market on Amazon
- 20% sales increase on Instacart
- $7.4 million in total attributed sales
Industry
Food & Beverage
Employees
11-50
Location
McKinleyville, CA
Services
Retail Media, Amazon Marketing, Programmatic Advertising
Duration
N/A
Budget
N/A
“I went from a resource-constrained eCommerce Director to an eCommerce Director with real resources overnight. - Max Rudy, Director of Ecommerce, Wild Planet”
Problem
Wild Planet, a sustainable canned seafood brand with premium pricing, needed to compete against established competitors while justifying its higher price point. It also needed to attract new customers through retail media networks.
Solution
Tinuiti developed a differentiated positioning campaign emphasizing Wild Planet's sustainability and quality. It launched timed creative across six retail marketplaces and Instacart, using responsive ads, custom display creatives and video to drive awareness and new-to-brand purchases.