Merkle

Columbia, MD-based performance marketing agency under Dentsu, specializing in CRM, data, and personalized customer experience.

118 case studies

Satair

eCommerce Optimization, Customer Data Platform, AI

Aerospace

1K-5K Employees

N/A

Copenhagen, Denmark

N/A

$1B net-new revenue per year
55 FTEs savings in customer service time with AI tooling
51.4% increase in numbers of orders on Satair Market
76.7% increase in conversion rate on online orders on Satair Market
58.3% increase in yearly revenue

Siemens

Content Marketing, Web Development

Industrial

10K+ Employees

N/A

Munich, Germany

N/A

2x longer retention time on Ingenuity versus Siemens.com
6x higher social media engagement with Ingenuity content
2 days to create content (versus 3 weeks previously)
380,000+ employees enabled as content authors

Under Armour

eCommerce Optimization, Web Development, CRM

Retail

10K+ Employees

N/A

Baltimore, MD

N/A

1M loyalty sign-ups in the first year
3X higher loyalty conversion rate
10% improvement in mobile conversion

Signify

eCommerce Optimization, Customer Data Platform, UX Recommendations

Consumer Electronics

10K+ Employees

N/A

Eindhoven, Netherlands

N/A

25% improvement on content performance
70% improvement on site load time
30% improvement in conversions
Platform deployment across all markets in under 5 months

VodafoneZiggo

Platform Implementation

Telecom

5K-10K Employees

N/A

Utrecht, Netherlands

N/A

90% average completion rate of assigned training materials
+2 improvement in quality of learning materials
-20% reduction in cost of commerce
+33% improvement in effectiveness of new joiners
Training material quality improved from 2.5/5 to 4.5/5

JCPenney

Chatbot Development, Social Media Ads, CRM

Retail

10K+ Employees

N/A

Plano, TX

N/A

95% of conversations from first-time messengers to JCPenney
3.8x higher conversion rate versus comparable standard campaigns
30% average opt-in rate for future communications by first-time messengers

Wincasa

Chatbot Development, UX Recommendations, Content Marketing

Real Estate

501-1K Employees

N/A

Winterthur, Switzerland

N/A

7 different target groups addressed
7 overarching case categories
346 successfully processed problem areas

Volvo Trucks

Web Design, UX Recommendations, Data & Analytics

Automotive

10K+ Employees

N/A

Gothenburg, Sweden

N/A

718% increase in users successfully locating a dealer
450% increase in contact form submissions on global website
239% increase in conversions through Truck Builder
215% increase in customer time spent on product pages
206% increase in contact form views

World Wildlife Fund

Social Media Ads, Chatbot Development

Non Profit

1K-5K Employees

N/A

Washington, DC

N/A

14% view rate (vs. 0.3% average)
7% conversion rate from chatbot to website
50% of clicks to site converted to adoption

Toyota Astra Motor

Customer Data Platform, Data & Analytics, Marketing Automation

Automotive

1K-5K Employees

N/A

Jakarta, Indonesia

N/A

4% increase in lead-to-purchase conversion rate
20% faster lead conversion time
50% improvement in lead quality
12% reduction in customer acquisition costs

Tremco

eCommerce Optimization, Web Development

Manufacturing

1K-5K Employees

N/A

Beachwood, OH

N/A

$9M revenue captured in month 1
40% customer login rate in week 1
4.7% year-over-year increase in revenue

General Assembly

Web Design, Web Development, SEO

Education

501-1K Employees

N/A

New York, NY

N/A

12.5% improvement in page load speed (Google Lighthouse)
3x improvement in visitor lead conversion rate
43% increase in paid search click-to-lead conversion rate
Up to 25% organic traffic outperformance of maximum projections

Albert Heijn

Email Marketing, Marketing Automation

Retail

10K+ Employees

N/A

Zaandam, Netherlands

N/A

16% higher open rate than other Albert Heijn campaigns in 2024
45% of total clicks on header image
28% click rate on Soundbox
75% lower opt-out rate than regular AH campaigns in 2024

Odido

Email Marketing, SMS Marketing, Marketing Automation

Telecom

1K-5K Employees

N/A

The Hague, Netherlands

N/A

434,180 emails sent
39.2% of all email clicks on the giveaway call-to-action
2,391 t-shirts ordered
2,500 t-shirts available in the campaign

Mercury Marine

Data & Analytics

Manufacturing

5K-10K Employees

N/A

Fond du Lac, WI

N/A

6+ brand websites supported
20+ dealer portals provided product content and assets
25 brand catalogs supplied with print content

Arla Foods

Data & Analytics

Food & Beverage

10K+ Employees

N/A

Aarhus, Denmark

N/A

122 properties migrated to GA4
55 global markets transitioned
70% reduction in tracked events

Husqvarna

eCommerce Optimization, UX Recommendations, Web Design

Outdoor Gear

10K+ Employees

N/A

Stockholm, Sweden

N/A

+500% increase in successfully located spare parts
56% uplift in spare part sales year-over-year
25% of all online sales now from spare parts (up from 12.5%)
20% boost in customer satisfaction at checkout
30,000+ spare parts in catalog

Virgin Media O2

Data & Analytics, PPC

Telecom

10K+ Employees

N/A

Reading, United Kingdom

N/A

+9.5% increase in conversions reported via Consent Mode
+42.1% increase in conversions reported via Enhanced Conversions
+6.6% improvement in CPA across paid search campaigns

Danbolig

Web Development, UX Recommendations

Real Estate

501-1K Employees

N/A

Copenhagen, Denmark

N/A

+98.82% more page views from users engaging with Favorite Places
+28.57% higher engagement rate
+44.44% increase in conversion rate
+2.92 min longer average time on site

Tivoli Gardens

CRM, Data & Analytics, Personalization

Entertainment

1K-5K Employees

N/A

Copenhagen, Denmark

N/A

9x increase in in-app revenue
91%+ accuracy of predictive AI intelligence for targeted campaigns
20% year-over-year growth of new products and subscription business model

The AA

Marketing Automation, CRM

Automotive

1K-5K Employees

N/A

Basingstoke, United Kingdom

N/A

2x revenue from direct marketing road acquisition
+146% sales uplift from direct marketing road acquisition
+11 p.p. increase in open rates on road and insurance communications

Specsavers

Data & Analytics

Eyewear

10K+ Employees

N/A

St Peter Port, Guernsey

N/A

90% reduction in data query volume
90% lower data processing costs
98% faster data ingestion (4 hours to 5 minutes)
2+ weeks of engineering time saved

LGT Bank

CRM, Data & Analytics

Bank

5K-10K Employees

N/A

Vaduz, Liechtenstein

N/A

2,500+ global users
10 countries served
5 booking centres
400,000 cases processed annually
20,000+ user stories implemented

UX Recommendations, Web Development

Non Profit

1K-5K Employees

N/A

Copenhagen, Denmark

N/A

90% of visitors perform a salary comparison
24% proceed to use HK's in-depth Salary Check tool
28% click through to explore additional salary-related content