HEMA
Results
- 5.2 million people reached on YouTube
- 1 million incremental reach compared to Television
- +37% message recall (YouTube + Television vs. baseline)
- 97% of Dutch market reached
- +12% ad recall (CTV vs. all devices)
Industry
Retail
Employees
10K+
Location
Amsterdam, Netherlands
Services
YouTube Advertising, Media Mix Modeling
Duration
N/A
Budget
N/A