Merkle

Columbia, MD-based performance marketing agency under Dentsu, specializing in CRM, data, and personalized customer experience.

118 case studies

RAC

PPC, eCommerce Optimization

Automotive

1K-5K Employees

N/A

Walsall, United Kingdom

N/A

27% revenue increase
30% conversion rate increase
4% ARPU (average revenue per user) increase
14% ROAS (return on ad spend) increase

ADAC

UX Recommendations, Web Development

Automotive

1K-5K Employees

N/A

Munich, Germany

N/A

+10% conversion rate, significantly above the industry average of 1-4%
+75% market share in digital toll products
< 90 seconds average booking time
100% mobile optimisation
90% of users rated the portal as easy and intuitive to use

Geely

Web Design, Web Development, Branding

Automotive

10K+ Employees

N/A

Hangzhou, China

N/A

48% of all vehicle enquiries derived from the website
30% of leads from configurator and product pages
2,300+ vehicles sold in 6 months
Order rates reached 30% (vs. 20% benchmark)

JYSK

Personalization, Customer Data Platform, Marketing Automation

Retail

10K+ Employees

N/A

Aarhus, Denmark

N/A

22M+ customers reached across 28 markets
210% increase in revenue from product recommendations
245% growth in clicks
55% more items per order when recommendations used
40% higher average order value for recommendation engagers

Danbolig

Personalization, Data & Analytics

Real Estate

501-1K Employees

N/A

Copenhagen, Denmark

N/A

+75% higher engagement for users interacting with the experience
26% conversion rate
10% of users become qualified leads
83% select all three interest categories
15,000+ local recommendations powering the experience

Amica

Customer Data Platform, Data & Analytics, Marketing Automation

Insurance

1K-5K Employees

N/A

Lincoln, RI

N/A

$18M in annual cost savings with Merkle's direct mail solution
2+ day reduction in campaign time-to-market
70%+ website visitors identified
50% decrease in implementation costs

Compare the Market

Customer Data Platform, Marketing Automation, Personalization

Insurance

501-1K Employees

N/A

Peterborough, United Kingdom

N/A

120M personalised pricing recommendations delivered
55% increase in CRM revenue contribution in 9 months
25M individualised quote journeys generated
25% reduction in outbound communications while improving performance
44% increase in clicks on car insurance renewals

Kellanova

Web Development, Experiential Marketing

Food & Beverage

10K+ Employees

N/A

Chicago, IL

N/A

1M program sign-ups in first 12 months
40% increase in operational efficiency through reusable systems
93% increase in return visits to the platform

Lumen

Content Marketing, Data & Analytics, Personalization

B2B

10K+ Employees

N/A

Monroe, LA

N/A

64% reduction in content creation time
3x faster to market for social campaigns
105 distinct campaign variations

Six Flags

Customer Data Platform, Data & Analytics, CRM

Entertainment

10K+ Employees

N/A

Charlotte, NC

N/A

$1.2M cost savings from tech consolidation
CDP implemented in under 3 months
11% increase in in-park per capita spend YoY

Annie Selke

Email Marketing, Personalization

Bedding

51-200 Employees

N/A

Pittsfield, MA

N/A

200% increase to target customer reach
16% open rate on emails to disengaged customers

Estee Lauder

Data & Analytics, Media Mix Modeling

Beauty

10K+ Employees

N/A

New York, NY

N/A

£422.4K annual spend on underperforming channel identified
2.6 offline conversions for every 1 online conversion

AARP

Data & Analytics, Customer Data Platform

Non Profit

1K-5K Employees

N/A

Washington, DC

N/A

650+ million known individuals in prospect solution
129+ million known individuals in member/customer solution

Arhaus

Data & Analytics, Customer Data Platform

Furniture

1K-5K Employees

N/A

Boston Heights, OH

N/A

46% increase in response rate
63% increase in dollars per book

ZWILLING

eCommerce Optimization, UX Recommendations, Platform Implementation

Retail

1K-5K Employees

N/A

Solingen, Germany

N/A

Deployment completed in less than two months before peak season
Checkout redesign implemented across seven markets in total

SHRM

Personalization, Platform Implementation, Marketing Automation

Professional Services

501-1K Employees

N/A

Alexandria, VA

N/A

178.5% lift in clickthroughs for content and benefits recommendations
98.4% lift in clickthroughs for popular HR news recommendations

Hershey's

eCommerce Optimization, Platform Implementation, Web Design

Food & Beverage

10K+ Employees

N/A

Hershey, PA

N/A

98% increase in orders
105% increase in sales compared with the previous year

New Ireland Assurance

Platform Implementation, Web Development

Insurance

501-1K Employees

N/A

Dublin, Ireland

N/A

1500 advisors on-boarded onto the Community
500K community members managed

Vantage Deluxe World Travel

Customer Data Platform, Email Marketing, Data & Analytics

Travel

51-200 Employees

N/A

Boston, MA

N/A

75% of site visitors are now able to be identified
Data feed sent four times daily with 40+ data points

Roots

eCommerce Optimization, Web Development, Email Marketing

Fashion

1K-5K Employees

N/A

Toronto, Canada

N/A

61% Email open rate
670% Revenue growth by email alone

Crocs

eCommerce Optimization, Web Development

Footwear

5K-10K Employees

N/A

Broomfield, CO

N/A

18% increase in average order value
Double the units sold per transaction

Hershey's

eCommerce Optimization, Web Design, Web Development

Food & Beverage

10K+ Employees

N/A

Hershey, PA

N/A

84% year-over-year increase in business gifting
35% total gifting sales from self-service orders on website

Ulysse Nardin

Web Development, eCommerce Optimization

Fashion

201-500 Employees

N/A

Le Locle, Switzerland

N/A

125% increase in average time spent on website
100% increase in conversion rate

Laurastar

eCommerce Optimization, CRM

Consumer Goods

201-500 Employees

N/A

Châtel-St-Denis, Switzerland

N/A

175% increase in revenue from online sales
3x faster processes in critical operations