City of Hope
Results
- 2M target audience households reached through addressable TV
- 10% increase in response rate on linear TV
- 25% improvement in cost-per-acquired-patient in addressable TV
- 100+ more patients advancing to mid-journey via display
Industry
Healthcare
Employees
10K+
Location
Duarte, CA
Services
Media Mix Modeling, TV Advertising, Data & Analytics
Duration
N/A
Budget
N/A