OpenServed

Merkle

Citizens Access

Results

  • $4.6B in balances in first 10 months of operation
  • 71% of deposits from out-of-footprint states
  • 4.5% of balances from existing Citizens Bank accounts
  • 71 Net Promoter Score
  • 15,000+ data points and customer feedback captured monthly
Industry
Bank
Employees
10K+
Location
Providence, RI
Services
Data & Analytics
Duration
N/A
Budget
N/A