Merkle

Columbia, MD-based performance marketing agency under Dentsu, specializing in CRM, data, and personalized customer experience.

118 case studies

Marel

Marketing Automation, Data & Analytics, Web Development

Manufacturing

1K-5K Employees

N/A

Garðabær, Iceland

N/A

183% increase in marketing pipeline value
280% increase in MQLs
118% uplift in marketing attributed orders
20% improvement in lead conversion

City of Hope

Media Mix Modeling, TV Advertising, Data & Analytics

Healthcare

10K+ Employees

N/A

Duarte, CA

N/A

2M target audience households reached through addressable TV
10% increase in response rate on linear TV
25% improvement in cost-per-acquired-patient in addressable TV
100+ more patients advancing to mid-journey via display

Kvik

Web Design, UX Recommendations, CRO

Furniture

501-1K Employees

N/A

Vildbjerg, Denmark

N/A

+20% conversion rate in Denmark
+10% conversion rate in Norway
+8% conversion rate in Sweden
+60% conversion rate in Germany
-11% bounce rate

UScellular

Data & Analytics, CRO

Telecom

1K-5K Employees

N/A

Chicago, IL

N/A

2 stars increase in app rating in one year
27% app conversion rate year over year
163% increase in plan changes year over year
42% increase in monthly app sessions

Focus Brands

Web Development, App Development

Franchise

1K-5K Employees

N/A

Atlanta, GA

N/A

Homepage performance score 99 (up from 52)
Food menu performance score 98 (up from 58)
7 brands, 6,000+ restaurants across 50+ countries

Allianz Care

CRM

Insurance

1K-5K Employees

N/A

Dublin, Ireland

N/A

50% speedier generation of new business quotes
60% quicker generation of renewal quotes
Renewal quotes cut from 2-3 days to 30-60 minutes

Subway

CRM, Data & Analytics

Restaurant

10K+ Employees

N/A

Miami, FL

N/A

$100m+ incremental revenue from 1 extra sale PA in purchase frequency
37 interviews and 33 surveys conducted
Assessment completed in 12 days

The Financial Times

CRM

Publishing

1K-5K Employees

N/A

London, United Kingdom

N/A

90% of B2B contracts generated from systemized pricing in Salesforce
4 months for Lightning migration discovery to delivery
12 months to deliver all 16 key development areas

Tesco Mobile

Data & Analytics

Telecom

1K-5K Employees

N/A

Bury, United Kingdom

N/A

3 weeks POC timeline
120 regular BI users
40+ active dashboards deployed

Audi

Content Marketing, SEO, Social Media Ads

Automotive

10K+ Employees

N/A

Ingolstadt, Germany

N/A

1500 published Facebook posts
8000 published tweets
130% increase in Twitter followers
11% increase in Facebook followers
12% average engagement rate

Helvetia

Web Design, UX Recommendations, Data & Analytics

Insurance

10K+ Employees

N/A

Basel, Switzerland

N/A

925+ unique users per week (Jan. 2019)
160+ daily visits to the customer portal (Jan. 2019)
1.2 services used by each visitor on average (Jan. 2019)

Income Insurance Limited

Customer Data Platform, Personalization, Data & Analytics

Insurance

1K-5K Employees

N/A

Singapore

N/A

40% reduction in CPA
92% increase in click-through rate
452% increase in online revenue year over year
Car insurance early online renewal: 44% (2021/22) to 72% (2022/23)
Motorcycle insurance early online renewal: 52% (2021/22) to 68% (2022/23)

Mester Grønn

CRM, Email Marketing, Customer Data Platform

Florist

501-1K Employees

N/A

Lier, Norway

N/A

65.2% reduction in membership churn (April-October 2023 vs. prior year)
7.8% increase in new members YOY
Orchid care tips email: 58.4% open rate (23.4% increase)
Orchid care tips email: 19.7% click-through rate (303% increase)
TikTok ASMR tulip care video: 1.6 million views

Burger King

CRM, Personalization

Restaurant

10K+ Employees

N/A

Miami, FL

N/A

10 million diners engaged
500% increase in loyalty database users in under 8 months
900% rise in app downloads and program sign-ups

Albert Heijn

Email Marketing, Personalization

Retail

10K+ Employees

N/A

Zaandam, Netherlands

N/A

73% positivity ratio
40% higher click rate on vegetarian clients on recipe slider
35% click rate in high-budget segment clients on 'excellent' products
20% higher sentiment than average performance
70% positivity among loyal customers

Swiss Life

Web Design, UX Recommendations, Branding

Insurance

10K+ Employees

N/A

Zurich, Switzerland

N/A

253% increased conversions
265% more articles read (unique visitors)
800% more product views (page views)

Livit

App Development, Marketing Automation

Property Management

501-1K Employees

N/A

Zurich, Switzerland

N/A

13 automated processes
6 awards at Best of Swiss Apps Award
2,200 working days saved
~6 days reduction in waiting time for tenancy agreements

Melissa & Doug

eCommerce Optimization, Platform Implementation, CRM

Toys & Games

501-1K Employees

N/A

Wilton, CT

N/A

$10M increase in incremental revenue
$450K cost-to-serve savings
10X increase in average order value

Møller Mobility Group

Email Marketing, Marketing Automation, Personalization

Automotive

1K-5K Employees

N/A

Oslo, Norway

N/A

25.3% conversion rate for customers receiving follow-up email
2.5x increase in open rate for follow-up emails
26.8% conversion rate over 7-month period (with follow-up)
16.7% conversion rate over same period (without follow-up)

SPAR

TV Advertising, Branding, Content Marketing

Retail

10K+ Employees

N/A

Oslo, Norway

N/A

4.5% increase in fruit and vegetable sales at SPAR
25% increase in KPI: SPAR has high quality fruit and vegetables (44% to 55%)
41% perceived the advertising message as healthy food or eating
8% increase in desire to shop compared to previous year's campaign
30% of those noticing the advertising reported shopping or trying ingredients

Specsavers

Technical SEO, Data & Analytics

Eyewear

10K+ Employees

N/A

St Peter Port, Guernsey

N/A

+7-13% in conversion visibility
+88% in Facebook Event Match Quality Score
30% of events originating from server-side implementation
Facebook Event Match Quality Score increased from 4.5 to 8.5

Danske Spil

App Development, UX Recommendations, Personalization

Gaming

501-1K Employees

N/A

Brøndby, Denmark

N/A

500,000+ app sessions per week
6,000,000+ physical coupon scans
10,000,000+ draw experiences delivered

KFC

Experiential Marketing, Web Development

Restaurant

10K+ Employees

N/A

Louisville, KY

N/A

19M visitors in five weeks
4.3B interactions in five weeks
4M burgers sold in one week
180M virtual KFC food items sold in five weeks
850M chats with virtual Colonel Sanders in five weeks

Funlab

UX Recommendations, Web Design, CRM

Entertainment

1K-5K Employees

N/A

Abbotsford, Australia

N/A

69% increase in conversion for booking flow
100+ design system components shared among eight brands
100% increase in digital visits
200% increase in digital revenue