
Merkle
Visit Website →Columbia, MD-based performance marketing agency under Dentsu, specializing in CRM, data, and personalized customer experience.
118 case studies
- 27% conversion rate increase
- $34000 in new revenue generated
- 1+ million products maintained and managed
- 33000+ product labels printed daily
- 20+ million loyalty records converted to new system
- #1 largest retail implementation for Salesforce Loyalty Management
- 310+ conversions for two initial use cases
- 23% Click-to-Open-Rate (CTOR) for sample retention audiences
- 1,125 more appointments attributed to YouTube campaign
- 85% assisted name recognition
- 7.9% conversion rate on messages selling unsold seats during high season
- 3.5% conversion rate on cross/up-sell messages after purchase
- 87% conversion uplift (desktop) from donation amount reordering
- 31% click-through rate increase (desktop) from contextual emotional messaging
- 14 countries supported with multi-site platform
- 60 separate brands with separate themes
- 5.87% conversion rate
- 37% higher click-through rates (CTR)
- 7 systems integrated and launched
- 30+ cross-partner and cross-functional contributors
- > 40k fully identified end-to-end customer journeys within the first six months
- 73% attribution accuracy from first touchpoint to qualified application
- 4.7 rating on Apple Store for the new app (UK)
- 30% of loyal customers adopted the mobile app (UK)
- 50% lower website operational maintenance effort after go-live
- 60% of customers started using ShopPay
- 94% increase in year-over-year Q4 revenue
- 12,000+ employees served across Kansas
- 40 hours per week time-saving on underwriting operations
- 36% improvement in clicks and engagement rates over 6-week trial
- 127M+ transactions processed for identity resolution
- $170k in 3 months
- 3 international transactional websites
- 9x higher newsletter attribution rate
- 12% higher conversion rate (validated through A/B testing)