OpenServed

Columbia, MD-based performance marketing agency under Dentsu, specializing in CRM, data, and personalized customer experience.

118 case studies

Personalization
Fashion
201-500 Employees
N/A
Sydney, Australia
N/A
  • 27% conversion rate increase
  • $34000 in new revenue generated
Web Development, Data & Analytics
Retail
10K+ Employees
N/A
Zurich, Switzerland
N/A
  • 1+ million products maintained and managed
  • 33000+ product labels printed daily
CRM, Customer Data Platform
Retail
5K-10K Employees
N/A
St. Louis, MO
N/A
  • 20+ million loyalty records converted to new system
  • #1 largest retail implementation for Salesforce Loyalty Management
Customer Data Platform, Data & Analytics
Pharma
10K+ Employees
N/A
Bagsvaerd, Denmark
N/A
  • 310+ conversions for two initial use cases
  • 23% Click-to-Open-Rate (CTOR) for sample retention audiences
YouTube Advertising, Media Mix Modeling
Automotive
10K+ Employees
N/A
Egham, United Kingdom
N/A
  • 1,125 more appointments attributed to YouTube campaign
  • 85% assisted name recognition
CRM, Marketing Automation, Personalization
Entertainment
501-1K Employees
N/A
Kristiansand, Norway
N/A
  • 7.9% conversion rate on messages selling unsold seats during high season
  • 3.5% conversion rate on cross/up-sell messages after purchase
CRO, UX Recommendations
Non Profit
1K-5K Employees
N/A
Washington, DC
N/A
  • 87% conversion uplift (desktop) from donation amount reordering
  • 31% click-through rate increase (desktop) from contextual emotional messaging
Web Development, Web Design
Food & Beverage
10K+ Employees
N/A
Lucerne, Switzerland
N/A
  • 14 countries supported with multi-site platform
  • 60 separate brands with separate themes
Data & Analytics, PPC
Travel
1K-5K Employees
N/A
Bandar Seri Begawan, Brunei
N/A
  • 5.87% conversion rate
  • 37% higher click-through rates (CTR)
CRM, Marketing Automation
Restaurant
1K-5K Employees
N/A
Spartanburg, SC
N/A
  • 7 systems integrated and launched
  • 30+ cross-partner and cross-functional contributors
Data & Analytics, Customer Data Platform
Finance
501-1K Employees
N/A
Horgen, Switzerland
N/A
  • > 40k fully identified end-to-end customer journeys within the first six months
  • 73% attribution accuracy from first touchpoint to qualified application
eCommerce Optimization, App Development
Beauty
5K-10K Employees
N/A
Paris, France
N/A
  • 4.7 rating on Apple Store for the new app (UK)
  • 30% of loyal customers adopted the mobile app (UK)
eCommerce Optimization, Web Development, Personalization
Retail
5K-10K Employees
N/A
Woodcliff Lake, NJ
N/A
  • 50% lower website operational maintenance effort after go-live
  • 60% of customers started using ShopPay
Programmatic Advertising, CRM
Skincare
51-200 Employees
N/A
Düsseldorf, Germany
N/A
  • 94% increase in year-over-year Q4 revenue
Web Development, UX Recommendations, Platform Implementation
Healthcare
10K+ Employees
N/A
Kansas City, KS
N/A
  • 12,000+ employees served across Kansas
Platform Implementation, Marketing Automation
Finance
501-1K Employees
N/A
London, United Kingdom
N/A
  • 40 hours per week time-saving on underwriting operations
Personalization, Customer Data Platform
Non Profit
51-200 Employees
N/A
Sydney, Australia
N/A
  • 36% improvement in clicks and engagement rates over 6-week trial
Data & Analytics, Customer Data Platform
Non Profit
1K-5K Employees
N/A
Dallas, TX
N/A
  • 127M+ transactions processed for identity resolution
Marketing Automation, Customer Data Platform, Email Marketing
Fashion
501-1K Employees
N/A
Adelaide, Australia
N/A
  • $170k in 3 months
eCommerce Optimization, Web Development
Restaurant
10K+ Employees
N/A
London, United Kingdom
N/A
  • 3 international transactional websites
Web Design, Marketing Automation, Content Marketing
Robotics
10K+ Employees
N/A
Augsburg, Germany
N/A
  • 9x higher newsletter attribution rate
Web Design, Branding, UX Recommendations
Insurance
1K-5K Employees
N/A
Nuremberg, Germany
N/A
  • 12% higher conversion rate (validated through A/B testing)