OpenServed

Merkle

Income Insurance Limited

Results

  • 40% reduction in CPA
  • 92% increase in click-through rate
  • 452% increase in online revenue year over year
  • Car insurance early online renewal: 44% (2021/22) to 72% (2022/23)
  • Motorcycle insurance early online renewal: 52% (2021/22) to 68% (2022/23)
Industry
Insurance
Employees
1K-5K
Location
Singapore
Services
Customer Data Platform, Personalization, Data & Analytics
Duration
N/A
Budget
N/A