OpenServed

Merkle

SPAR

Results

  • 4.5% increase in fruit and vegetable sales at SPAR
  • 25% increase in KPI: SPAR has high quality fruit and vegetables (44% to 55%)
  • 41% perceived the advertising message as healthy food or eating
  • 8% increase in desire to shop compared to previous year's campaign
  • 30% of those noticing the advertising reported shopping or trying ingredients
Industry
Retail
Employees
10K+
Location
Oslo, Norway
Services
TV Advertising, Branding, Content Marketing
Duration
N/A
Budget
N/A