Columbia, MD-based performance marketing agency under Dentsu, specializing in CRM, data, and personalized customer experience.

118 case studies

Vodafone

Marketing Automation, Personalization

Telecom

10K+ Employees

N/A

Newbury, United Kingdom

N/A

• 7% increase in average revenue per user
• 20% reduction in commission costs
• 6x greater number of propositions live
• 34% higher ROI
• 5x increase in response rate to offers

Hobbycraft

PPC

Retail

1K-5K Employees

N/A

Christchurch, United Kingdom

N/A

• 238.59% increase in sessions
• 219.98% increase in new users
• 53.74% conversion rate increase
• 420.57% increase in transactions
• 491.78% increase in revenue

SAS Scandinavian Airlines

Data & Analytics, PPC

Travel

5K-10K Employees

N/A

Solna, Sweden

N/A

• 93% increase in ROAS (US market) year-over-year
• 47% increase in ROAS (UK market)
• 47% increase in conversion rates
• 6.6% YoY revenue increase (UK market)

Citizens Access

Data & Analytics

Bank

10K+ Employees

N/A

Providence, RI

N/A

• $4.6B in balances in first 10 months of operation
• 71% of deposits from out-of-footprint states
• 4.5% of balances from existing Citizens Bank accounts
• 71 Net Promoter Score
• 15,000+ data points and customer feedback captured monthly

Ted Baker

Data & Analytics, CRM

Fashion

1K-5K Employees

N/A

London, United Kingdom

N/A

• 50% boost in online sales month-on-month
• 60% increase in in-store data capture
• 17,237 discount code downloads
• 16,330 new customer profiles added to marketing database
• 1.2 million shoppers and prospects in single customer view

AAA Life

Data & Analytics, Customer Data Platform

Insurance

201-500 Employees

N/A

Livonia, MI

N/A

• 38M+ customers integrated
• 146 million prospects integrated
• 2.5B individual model scores across 7 segments
• 90% reduction in database update timeline

BIG4

Web Design, UX Recommendations, CRM

Travel

11-50 Employees

N/A

Hawthorn, Australia

N/A

• 13.8% mobile revenue increase year-over-year
• 19% sales increase year-over-year
• 25% improvement in page load speed
• 10% increase in sessions with traction
• Net Promoter Score (NPS) of 76

Jetstar

Platform Implementation, eCommerce Optimization, CRO

Travel

5K-10K Employees

N/A

Melbourne, Australia

N/A

• $5 billion increase in annual sales
• 70 million new users
• 10 million monthly active users supported
• 8% increase in customer satisfaction
• 20% in-flight purchase conversion

AAA Life

Marketing Automation, Platform Implementation

Insurance

201-500 Employees

N/A

Livonia, MI

N/A

• 76% reduction in monthly campaign build and deployment time
• 75% reduction in campaign setup time
• 60% effort reduction for campaign metadata setup

Legal & General

Programmatic Advertising, Data & Analytics

Insurance

10K+ Employees

N/A

London, United Kingdom

N/A

• 40% decrease in average cost per click (CPC)
• 96% increase in click volume across Generic Life Insurance campaigns
• Manual maintenance time cut from 45 minutes to 10 minutes per day

Neutrogena

Marketing Automation, Email Marketing, App Development

Skincare

10K+ Employees

N/A

Skillman, NJ

N/A

• 56% increase in Black Friday week sales
• 16.78% conversion rate (6.12% year-over-year increase)
• 50% increase in site traffic (nearly 500000 consumers)
• 145% increase in site conversions
• 43% increase in spending from consumers using Skin360 regimen

Shopee

Data & Analytics

Ecommerce

10K+ Employees

N/A

Singapore

N/A

• 7X improvement in speed of data access
• 87% improvement in revenue growth on website
• 216% improvement in revenue growth on mobile application
• 720 hours saved daily with Analytics 360-powered reporting
• 2,000+ merchants receiving daily reports

Sony

App Development, UX Recommendations, Personalization

Consumer Electronics

10K+ Employees

N/A

Tokyo, Japan

N/A

• 324% increase in monthly visits
• 344,000+ engaged active members
• 98% opt-in rate through push notifications

Mini

Data & Analytics, Personalization

Automotive

10K+ Employees

N/A

Munich, Germany

N/A

• +43% shoppers reached YoY
• +58% sales conversion rate
• $22MM incremental revenue

The Salvation Army

Email Marketing, Personalization

Non Profit

10K+ Employees

N/A

Alexandria, VA

N/A

• 59% of all donations met the suggested amount
• 64% of donors gave an amount higher than their previous average donation
• 85% of all donations from the Giving Tuesday emails met/exceeded average

Tabcorp

Marketing Automation, Personalization, Data & Analytics

Gaming

1K-5K Employees

N/A

Melbourne, Australia

N/A

• 126 million customer engagements from personalized campaigns
• $100 million in incremental turnover (one year)
• 15% digital customer growth
• $50 million in incremental turnover from in-venue digital betting campaign
• Onboarding time reduced from three weeks to 48 hours

HEMA

YouTube Advertising, Media Mix Modeling

Retail

10K+ Employees

N/A

Amsterdam, Netherlands

N/A

• 5.2 million people reached on YouTube
• 1 million incremental reach compared to Television
• +37% message recall (YouTube + Television vs. baseline)
• 97% of Dutch market reached
• +12% ad recall (CTV vs. all devices)

SDC

Platform Implementation, App Development

Bank

501-1K Employees

N/A

Ballerup, Denmark

N/A

• 2.4M clients served
• 100+ modules
• 114 financial institutions supported across Nordic region
• Onboarding timeline reduced to 2 weeks per new bank

Irwin Mitchell

Branding, TV Advertising, PPC

Law Firm

1K-5K Employees

N/A

Sheffield, United Kingdom

N/A

• 14% increase in comms awareness (from 22% to 36%)
• 27% increase in brand searches
• 12% increase in web traffic
• 37% increase in PPC enquiries
• 12% decrease in cost per enquiry

CapitaStar

Social Media Ads, Programmatic Advertising, Community Engagement

Retail

5K-10K Employees

N/A

Singapore

N/A

• 155% increase in the number of Gen Zs who signed up for CapitaStar app
• 6x uplift of combined sales for eCapitalMall and Capita3Eats year on year
• 20% increase in social media followers

Currys

Marketing Automation, Personalization, Email Marketing

Retail

10K+ Employees

N/A

London, United Kingdom

N/A

• 25% decrease in cost to serve messages
• 3x increase in engagement
• 33% increase in conversion YoY
• 167% increase in CRM Revenue YoY
• Campaign volume increased from 40 to over 200 campaigns

McCain Foods

Web Development, Email Marketing

Food & Beverage

10K+ Employees

N/A

Florenceville, Canada

N/A

• 80% of the sales force has logged in
• 91% download increase
• 163% increase in searches

Cisco

Amazon Marketing

Consumer Electronics

10K+ Employees

N/A

San Jose, CA

N/A

• 24% increase in revenue
• 24% increase in orders
• 22% improvement in return on ad spend (ROAS)
• Time savings: 3 hours per week on manual optimization

VMware

PPC, CRM

Software Development

10K+ Employees

N/A

Palo Alto, CA

N/A

• 79% increase in Google Ads conversions
• 48% reduction in CPA
• 165% increase in conversion rate
• 63% CTR improvement
• Campaign consolidation from 248 active campaigns to 94