OpenServed

Merkle

Tabcorp

Results

  • 126 million customer engagements from personalized campaigns
  • $100 million in incremental turnover (one year)
  • 15% digital customer growth
  • $50 million in incremental turnover from in-venue digital betting campaign
  • Onboarding time reduced from three weeks to 48 hours
Industry
Gaming
Employees
1K-5K
Location
Melbourne, Australia
Services
Marketing Automation, Personalization, Data & Analytics
Duration
N/A
Budget
N/A