Adams & Knight
Visit Website →Branding and marketing agency in Avon, Connecticut offering advertising, digital marketing, PR, social media, content marketing and marketing technology services.
4 Client-verified badges
47 case studies
Webster Bank (The Moment) Client-verified
Content Marketing, Branding
Bank
1K-5K Employees
N/A
Stamford, CT
N/A- 5M+ impressions
- 9K+ visitors to the microsite
- 600+ video views and 71 case studies downloaded
- Telly Award-winning videos
Webster Bank (Big Goals Bracket) Client-verified
Lead Generation, PPCBank1K-5K EmployeesN/AStamford, CTN/A- 5M impressions at a low CPM
- 95% bracket completion rate
- 3K+ new leads to nurture
Webster Bank (Brand Platform) Client-verified
Branding, Social Media AdsBank1K-5K EmployeesN/AStamford, CTN/A- 40 quarters of year-over-year revenue growth
- Digital ad CTR +52%
- Video completion +73%
- Social media clicks +54%
Connecticut Sun Client-verified
Social Media Ads, Content MarketingEntertainmentN/AN/AUncasville, CTN/A- 9.1 million digital impressions
- 0.22% CTR beat the entertainment benchmark, CPC -15%
- 1.39% CTR on pre-roll video
- Animated shorts and player video profiles
Web Design, SEO, Content MarketingHotel51-200 EmployeesN/AConnecticut, United StatesN/A- Website visits of 50K per quarter
- SEO traffic +800%
- 70% of traffic organic from SEO and GEO
- Average time on site 2m 55s (+5%)
- Spa and elopement package interest and bookings up
Branding, Content Marketing, Social Media AdsHotel51-200 EmployeesN/AConnecticut, United StatesN/A- 700% increase in return on ad spend
- 5:1 ROI on paid advertising
- 5x benchmark for ad clicks
- 26 earned media placements at launch
- Telly Award for a restaurant video
Branding, Content MarketingAerospace1K-5K EmployeesN/ATeterboro, NJN/A- Print and online campaign for ultra-luxury Falcon jets
- Placed in The New York Times, Forbes and trade publications
- Ads matched different jets to different buyers
Social Media Ads, Content MarketingMuseum & Cultural51-200 EmployeesN/AMystic, CTN/A- Unique web visitors +80% each month
- Facebook followers +30% each summer
- Attendance up while other destinations declined
- Kept top-five Connecticut tourism awareness
Branding, Social Media AdsMuseum & Cultural51-200 EmployeesN/AMystic, CTN/A- 10,000+ new visitors to the online hub
- 12,000+ coupons downloaded, 51% redeemed
- Facebook likes +500%
- Attendance up while other local attractions fell 10%
Branding, Social Media AdsBank1K-5K EmployeesN/AConnecticut, United StatesN/A- 40 million impressions in the first three weeks
- Unaided awareness +11%, the highest of any bank in the study
- Deposits +23% and mortgages and commercial loans +240% in 2010
- New customers from 12% to 20%
PPC, Social Media Ads, Content MarketingHealthcare10K+ EmployeesN/AHartford, CTN/A- 400K+ website visits
- 100+ app downloads daily
- 38K+ appointments booked
- Super Bowl commercial teaser
Branding, Social Media AdsHospital1K-5K EmployeesN/AHartford, CTN/A- Brand awareness lift of 33%
- Brand linkage lift of 16%
- Own white space as the state's only pediatric-only system
Branding, Social Media AdsBank5K-10K EmployeesN/ABuffalo, NYN/A- 95% of audience reached 25+ times
- 100M+ advertising impressions and 9M social impressions
- 40K face-to-face engagements
- Retained accounts and new accounts exceeded projections
Branding, Social Media AdsBank5K-10K EmployeesN/ABuffalo, NYN/A- Record 77% increase in new checking accounts
- 38% of consumers named First Niagara for free ATMs
- Most successful checking acquisition campaign in company history
PPC, Email MarketingInsurance10K+ EmployeesN/AToronto, CanadaN/A- Website visits +73%
- Display ad CTR 500% above industry average
- Benefits sales ~30% over annual goals
Email Marketing, Content MarketingInsurance10K+ EmployeesN/ANew York, NYN/A- Visits to the agent portal +620%
- Email open rates above 50%
- ~9 million consumer impressions through agents
Email Marketing, Content MarketingInsurance10K+ EmployeesN/ANew York, NYN/A- 74% likely to open another email
- 67% more likely to quote Travelers auto policies
- 66% said it changed how they think about Travelers
- Six-episode animated email series
Content Marketing, Social Media AdsHospital10K+ EmployeesN/AWorcester, MAN/A- 1,134 new hires vs. a goal of 150 (7.5x)
- 3,726 applications
- 49M impressions and 431K website visits
Branding, Social Media AdsHospital5K-10K EmployeesN/AHartford, CTN/A- ~10% increase in patient volume in every targeted specialty
- Website traffic +26%
- Double-digit gains in favorability
Branding, Social Media AdsHealthcare10K+ EmployeesN/AHartford, CTN/A- Visits to connecttohealthier.org +59%
- 345,000 reached on Facebook
- 14,245 new listeners on the Pandora station
- 535,724 banner impressions at a 1.3% CTR
Social Media Ads, Content MarketingHospital1K-5K EmployeesN/AHartford, CTN/A- Content hub engagement 212% over benchmark (3+ minutes on site)
- Site traffic +85%
- Online conversions +165%
Social Media Ads, PPCHealthcare10K+ EmployeesN/AHartford, CTN/A- Online searches for Hartford HealthCare +42%
- 3,300 visits to togetherahead.org
- Facebook likes +50%
Content Marketing, Email MarketingHospital10K+ EmployeesN/AEdison, NJN/A- Site visits +778%
- Wellness benefits utilization +50%
- Education benefits utilization +63%
Content MarketingHealthcare10K+ EmployeesN/AHartford, CTN/A- Patient experience score +1 point
- "Overall rating of care" from 50.8% to 53.3%
- Hospital rating +3.4%
- Making a Difference Award finalist