Webster Bank (Big Goals Bracket)
Results
Client-verified- 5M impressions at a low CPM
- 95% bracket completion rate
- 3K+ new leads to nurture
Industry
Bank
Employees
1K-5K
Location
Stamford, CT
Services
Lead Generation, PPC
Duration
N/A
Budget
N/A
Problem
Segmentation research showed Webster Financial's best prospects were goal-focused "driven dreamers," and the bank needed a creative way to capture their attention and generate quality leads.
Solution
Adams & Knight built a March Madness-themed contest where prospects entered their "final four" goals to win a trip to the NCAA Final Four, backed by programmatic ads, street teams and a 3D billboard near Madison Square Garden.