Webster Bank (Brand Platform)
Results
Client-verified- 40 quarters of year-over-year revenue growth
- Digital ad CTR +52%
- Video completion +73%
- Social media clicks +54%
Industry
Bank
Employees
1K-5K
Location
Stamford, CT
Services
Branding, Social Media Ads
Duration
N/A
Budget
N/A
Problem
In research, 86% of consumers said banks are all the same. Webster Bank believed in its "Living Up to You" platform but needed to bring that promise to life in a more meaningful, differentiated way.
Solution
Adams & Knight found that responsive, personalized support mattered to consumers and was unclaimed by competitors, then built a multi-year TV, print and digital campaign showing how Webster tailors solutions to customers' real-life goals.