Branding and marketing agency in Avon, Connecticut offering advertising, digital marketing, PR, social media, content marketing and marketing technology services.

47 case studies

Hackensack Meridian Health (Be the Difference)

Branding, Content Marketing

Hospital

10K+ Employees

N/A

Edison, NJ

N/A

• $600M raised during the quiet phase, 60%+ of a $1B goal
• $10M raised the night of the gala (page also cites $750M toward the goal)
• 1,300 gala attendees

UMass Memorial Health (Everyone, Everyday)

Content Marketing, Social Media Ads

Hospital

10K+ Employees

N/A

Worcester, MA

N/A

• 77 employees profiled as caregivers
• 140 caregiver nominations
• Facebook engagement rate 6%, 20% above comparable posts
• 2,850 video views

Connecticut Science Center

Web Design, Web Development, Content Marketing

Museum & Cultural

51-200 Employees

N/A

Hartford, CT

N/A

• New site fully integrated with Tessitura CRM for ticketing
• Dynamic pricing support and Google/Apple Wallet digital passes
• Custom event management and calendar solution
• Prestigious national and regional design awards

Connecticut Office of Statewide Marketing & Tourism (Christmas Movie Trail)

Content Marketing, Social Media Ads

Travel

N/A

N/A

Connecticut, United States

N/A

• 10+ billion earned media impressions
• 750+ national media placements
• 1,325% increase in related web searches
• Viral moment on The Tonight Show
• Nation's first Christmas Movie Trail

Connecticut Office of Statewide Marketing & Tourism (Creator Network)

Social Media Ads, Web Design

Travel

N/A

N/A

Connecticut, United States

N/A

• 13K+ website visits in under four months
• 175+ verified creators signed up (120 more waiting)
• 260+ launch event attendees
• No paid media support

Bradley International Airport

Branding, PPC, Social Media Ads

Travel

N/A

N/A

Windsor Locks, CT

N/A

• 117 million impressions in a year
• 433K clicks to the airport website
• Television, outdoor, Pinterest, social and radio campaign

Connecticut Office of Statewide Marketing & Tourism (Make It Here)

Branding, Social Media Ads

Travel

N/A

N/A

Connecticut, United States

N/A

• 115% lift in intent to visit
• Web traffic +30% year over year
• 59% took action to visit
• Tourism economic impact +5.3%

Connecticut State Parks (DEEP)

Web Design, Web Development, Branding

Government

N/A

N/A

Connecticut, United States

N/A

• 1M organic views in the first year
• 250K+ visitors a month in summer
• GPS-powered ParkFinder tool
• New identity system

Connecticut Office of Tourism (The State I'm In)

Branding, Social Media Ads

Travel

N/A

N/A

Connecticut, United States

N/A

• Digital video CTR +26% over fall (0.43% vs. 0.34%)
• 63.75% video view rate
• Instagram and Facebook engagement rate +75%
• State's first winter tourism campaign

Connecticut Office of Tourism (Find Your Vibe)

Branding, Social Media Ads

Travel

N/A

N/A

Connecticut, United States

N/A

• New visitors to the tourism site +27% year over year
• #1 in the nation for drive-market overnight growth
• ~3 million leads sent to tourism businesses
• 2 billion PR impressions

Connecticut Office of Tourism (Full Color Connecticut)

Branding, Social Media Ads

Travel

N/A

N/A

Connecticut, United States

N/A

• 115 million impressions (+110% vs. fall 2020)
• 450 million PR impressions
• In-state conversion +220% and out-of-state +460% vs. 2020
• 1M+ visits to CTvisit.com between Labor Day and Thanksgiving

Diversified Investment Advisors

Branding

Finance

N/A

N/A

Purchase, NY

N/A

• Brand positioning as "the approachable experts"
• New communication architecture
• Template and graphics library for marketing and sales

VantageScore

Branding, Content Marketing

Finance

N/A

N/A

Stamford, CT

N/A

• Brand and launch for VantageScore 3.0
• Trade show takeover and trade ads
• Website traffic spiked after launch

Connecticut Trauma Workers (Impaired Driving Campaign)

Social Media Ads, Content Marketing

Government

N/A

N/A

Connecticut, United States

N/A

• 3M engagements
• 4-cent cost per completed video
• 90%+ agreed the videos were authentic and motivating
• 23% decline in impaired-driving accidents

Connecticut Office of Statewide Marketing & Tourism (Pizza Capital Campaign)

Content Marketing, Social Media Ads

Travel

N/A

N/A

Connecticut, United States

N/A

• 19+ billion earned media impressions
• 18% increase in visits from NYC
• $11:$1 ROI
• Largest perception shift in state history per a brand study
• Won a Gold Effie and PRWeek Best in Integration

City of Hartford (Feel the Beat)

Social Media Ads, PPC

Government

N/A

N/A

Hartford, CT

N/A

• 4.5 million digital ad impressions
• 9,000+ visits to the campaign hub
• Job and home seekers drove 22% of total traffic

Beyond Van Gogh: The Immersive Experience

Social Media Ads, Content Marketing

Museum & Cultural

N/A

N/A

Hartford, CT

N/A

• 79 media placements and 38 million impressions
• Sales spiked after media day and ribbon cutting
• Run extended by an additional month

CTvisit.com (Connecticut Tourism Website)

Web Design, Web Development, SEO

Travel

N/A

N/A

Connecticut, United States

N/A

• Top 10 organically trafficked tourism website in the US
• Site traffic exceeded 9 million visits within a year
• Organic traffic +32%
• Constituent business leads +25%
• 200+ landing pages and 750+ original stories

Defend Your Income (Disability Insurance Campaign)

Content Marketing, PPC

Insurance

N/A

N/A

N/A

N/A

• 33M+ print media impressions
• 8M+ radio impressions
• 65K+ visits to the website
• 15+ trade press placements

Health System Spine Care Campaign

Social Media Ads, Lead Generation

Healthcare

N/A

N/A

N/A

N/A

• Double-digit increase in patient leads
• 477 signed up for classes, calls or forms in one month
• 3M+ impressions and 19K+ website visits

Hartford HealthCare (Take the Agony Out of Eating)

Social Media Ads, Content Marketing

Healthcare

10K+ Employees

N/A

Hartford, CT

N/A

• Digestive Health Center campaign across TV, print and social
• Humor-led awareness for heartburn and swallowing disorders

Connecticut Children's Urgent Care

PPC, Social Media Ads

Hospital

N/A

N/A

Hartford, CT

N/A

• Billboards, social and web banners for urgent care
• "Kids will be kids" campaign

UMass Memorial Health (System of Care)

Branding

Hospital

10K+ Employees

N/A

Worcester, MA

N/A

• Integrated brand campaign around care close to home