Connecticut Sun
Results
Client-verified- 9.1 million digital impressions
- 0.22% CTR beat the entertainment benchmark, CPC -15%
- 1.39% CTR on pre-roll video
- Animated shorts and player video profiles
Industry
Entertainment
Employees
N/A
Location
Uncasville, CT
Services
Social Media Ads, Content Marketing
Duration
N/A
Budget
N/A
Problem
The Connecticut Sun had a loyal fan base, but one of the oldest and least diverse in the WNBA, and needed to engage younger, more diverse and first-time fans.
Solution
Adams & Knight ran a season-long integrated campaign of digital, video and traditional tactics that promoted the players' personalities on and off the court, including animated shorts, video profiles and social content.