Webster Bank (The Moment)
Results
Client-verified- 5M+ impressions
- 9K+ visitors to the microsite
- 600+ video views and 71 case studies downloaded
- Telly Award-winning videos
Industry
Bank
Employees
1K-5K
Location
Stamford, CT
Services
Content Marketing, Branding
Duration
N/A
Budget
N/A
Problem
Webster Bank wanted to be known as the banking partner that responds to business owners with speed, expertise and empathy, but many banks make the same claim and it needed an authentic way to prove it.
Solution
Adams & Knight created "The Moment," a series of videos featuring real Webster client stories aimed at C-suite decision makers, blurring the line between testimonial and case study and supporting it with an omni-channel content program.