OpenServed

Best Government Digital Marketing Agencies (2026) – Ranked by Case Studies

Social Media Ads, Web Development
Government
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Moorpark, CA
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  • +75.83% improvement in cost per engagement
  • +11.34% improvement in CPM
  • Average CTR about 33% above industry benchmark
  • English and Spanish targeting
Social Media Ads, PPC
Government
N/A
N/A
Los Angeles, CA
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  • 1,100+ pledges and certificates in 12 weeks
  • ~14,000 landing page views
  • ~1.8M combined impressions across streaming, paid social and search
Social Media Ads, Web Design
Government
N/A
N/A
Los Angeles, CA
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  • Digital campaign described as one of the most successful for micro-transit in North America
  • Paid ads, website and brand guidance for the LACMTA pilot
Web Design, SEO, Web Development
Government
N/A
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Humble, TX
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  • 47.5% More Traffic
  • 40% Better Page Views
  • 17.8% increase in new users
Web Development, Web Design
Government
N/A
N/A
Conroe, TX
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  • 93% accessibility report score
  • Audit covered screen readers, keyboard navigation, forms, contrast and semantic structure
  • Site prepared for WCAG compliance ahead of the April 24 deadline
Web Development, Web Design
Government
N/A
N/A
N/A
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  • 98% accessibility report score
  • Audit covered screen readers, keyboard navigation, forms, contrast and semantic structure
  • Remediation guidance provided for WCAG compliance
Web Design, Web Development, Branding
Government
N/A
N/A
Hartford, CT
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  • 1M organic views in the first year
  • 250K+ visitors a month in summer
  • GPS-powered ParkFinder tool
  • New identity system
Social Media Ads, Content Marketing
Government
N/A
N/A
Connecticut, United States
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  • 3M engagements
  • 4-cent cost per completed video
  • 90%+ agreed the videos were authentic and motivating
  • 23% decline in impaired-driving accidents
Social Media Ads, PPC
Government
N/A
N/A
Hartford, CT
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  • 4.5 million digital ad impressions
  • 9,000+ visits to the campaign hub
  • Job and home seekers drove 22% of total traffic
Social Media Ads, Content Marketing
Government
N/A
N/A
Cardiff, United Kingdom
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  • 56 people registered, with further drop-in attendance
  • Online and in-person sessions across five local authority areas
  • Bilingual booking system and PR and social media campaign
PPC, Content Marketing
Government
N/A
N/A
Cardiff, United Kingdom
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  • 539 attendees registered across six bilingual online sessions
  • Campaign reached 199,000+ people
  • Nearly 4,000 booking site visits from Google and YouTube ads
Content Marketing, Branding
Government
N/A
N/A
Cardiff, United Kingdom
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  • 25 bilingual roadshow events delivered across Wales
  • 2,327 completed surveys collected
  • Insights directly informed the Commission's final report
Content Marketing, Web Design, Web Development
Government
201-500 Employees
N/A
London, United Kingdom
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  • Interactive film-location platform driving inbound tourism interest across key markets
Web Design, Web Development
Government
1K-5K Employees
N/A
London, United Kingdom
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  • 8.75 billion items of PPE ordered through the e-portal
  • 96% user satisfaction
  • 97% of users confident using the portal
Web Design, Web Development
Government
1K-5K Employees
N/A
London, United Kingdom
N/A
  • Unified platform for a city of 8.63 million residents
  • Improved accessibility and brand cohesion across digital touchpoints
Social Media Ads, Web Development, Email Marketing
Government
N/A
N/A
Mississauga, Canada
N/A
  • 1.5M+ residents reached
  • 6.6M+ ad impressions
  • 4+ ad views per voter on average
Social Media Ads, Branding, Content Marketing
Government
N/A
N/A
Toronto, Canada
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  • 10,000+ new Facebook followers
  • One of the most discussed candidates online
  • Significant increase in online engagement
Social Media Ads, Web Design, Email Marketing
Government
N/A
N/A
Sacramento, CA
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  • 12k+ trainings completed
  • Engagement rate +340%
  • 45k email list
  • Website redesign and web management
Content Marketing, Social Media Ads
Government
N/A
N/A
N/A
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  • 300M media impressions
  • 10M website visits per year
  • 5.2M "Bear Hugs"
  • Social following up almost 2,000% to 550,000 fans over 15 years
Content Marketing, Social Media Ads
Government
N/A
N/A
Irvine, CA
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  • +11,500% Instagram reach
  • 4.4M impressions
  • 2M video plays
  • 567.7K post engagements
  • 941 organic shares
Branding, Content Marketing
Government
N/A
N/A
N/A
N/A
  • Multi-channel youth suicide-prevention campaign with OC Health Care Agency
  • Reached millions with life-saving resources
Web Design, Web Development
Government
N/A
N/A
Sacramento, CA
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  • 48% increase in average organic search traffic
  • 20% improvement in page load speed
  • Content restructured around audience journeys
Web Design, Web Development
Government
N/A
N/A
N/A
N/A
  • Interactive directory of hundreds of filming locations
  • Easier film permitting and location research
Lead Generation, Email Marketing
Government
51-200 Employees
N/A
Columbus, OH
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  • $1B+ in marketing-attributed revenue
  • 30%+ increase in inbound engagement
  • 25% campaign conversion
  • 33%+ increase in form submissions
Web Development, Web Design
Government
51-200 Employees
N/A
Denver, CO
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  • 3,000+ resources organized in a searchable library
  • 5 structured resource templates
  • 100% WCAG AA compliant
PPC, SEO
Government
501-1K Employees
N/A
Pompano Beach, FL
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  • 3.6M impressions
  • 87751 clicks
  • 2.46% average click-through rate
Content Marketing, Branding
Government
N/A
N/A
Dunwoody, GA
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  • 400% growth in social media engagement year over year
  • Plain-language, mobile-first content aligned with federal accessibility standards
  • Content engine now used across federal contractors and practitioners
Branding, Web Design, SEO
Government
N/A
N/A
Baraboo, WI
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  • Sales tax revenue +46%
  • $12.98M sales tax revenue in 2024 alone
  • $1.9B economic impact in 2023 alone
  • Gold MarCom Award for Tourism Website
  • Two audience-first websites for visitors and investors
Web Design, Web Development, SEO
Government
N/A
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Whiting, IN
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  • UI/UX Overhaul revamped experience for residents and visitors
  • Performance faster site through compression and minification
  • Navigation restructured architecture for easy access to information
  • Mobile Access fully responsive across all city services
Web Design, Web Development, Personalization
Government
10K+ Employees
N/A
Arlington, VA
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  • 47% increase in conversion rate
  • 37% increase in qualified applicants
Branding, Web Design, SEO
Government
N/A
N/A
North Charleston, SC
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  • Four TV commercials produced
  • Logo, website, SEO, hosting and photography delivered
Web Design, Content Marketing, SEO
Government
11-50 Employees
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Rose Hill, KS
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  • 70%+ survey response from 1,500+ customers in the Lead and Copper campaign
Branding, Web Design, Social Media Ads
Government
N/A
N/A
N/A
N/A
  • Delivered billboards, radio spots, social, video and web
  • Designed the 2022 annual report
Content Marketing, Public Relations
Government
51-200 Employees
N/A
Washington, DC
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  • 9500%+ increase in traffic and engagement
Content Marketing, Branding, Web Design
Government
N/A
N/A
Frisco, TX
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  • Delivered Content Writing, Brand Development, Website Design and Video Production