Marketing Essentials

Marketing Essentials is a marketing agency based in Minster, Ohio, offering content marketing, direct marketing, marketing strategy, pay-per-click advertising, and web design.

6 Client-verified badges

16 case studies

Otterbein SeniorLife Client-verified

SEO, PPC, Content Marketing

Senior Care

1K-5K Employees

N/A

Lebanon, OH

N/A

59% year-over-year increase in new contacts
41% year-over-year increase in leads to sales
63% year-over-year increase in customer growth

Kendal at Oberlin Client-verified

GEO, PPC, SEO

Senior Care

201-500 Employees

N/A

Oberlin, OH

N/A

9,029% ROI: resident lifetime value of move-ins vs. marketing spend
66% increase in paid advertising leads
123% increase in AI referral sessions in a year
Prospect database cleaned, reducing total contacts by 31%

Optalis Healthcare Client-verified

PPC, SEO, GEO

Senior Care

N/A

Novi, MI

N/A

32% increase in website traffic year over year (557,000+ sessions)
24x increase in monthly conversions through paid search
438% increase in sessions from AI search platforms
19.6% paid search conversion rate
9.5M Google search impressions and 207,593 clicks

Miller's Textile Services Client-verified

Web Design, SEO, PPC

Industrial Services

N/A

Wapakoneta, OH

N/A

237% increase in monthly lead generation from digital marketing
168% year-over-year increase in monthly leads from Google Ads alone

Minster-New Bremen Storage Client-verified

Web Development, Social Media Ads

Self-Storage

N/A

Nearly 50% of units filled within 6 months of the website launch

Optalis Healthcare Client-verified

GEO, SEO

Senior Care

N/A

Novi, MI

N/A

169% year-over-year increase in AI-referred traffic
AI-referred entrances grew from 36 (July 2025) to 97 (July 2026)

Liberty Lutheran

Social Media Ads, PPC

Senior Care

1K-5K Employees

N/A

Ambler, PA

N/A

160,000+ paid social impressions
2,400 landing page views
107 candidate leads (prospective employees who applied or requested info)

Community First Solutions Senior Living

SEO, Web Design, PPC

Senior Care

501-1K Employees

N/A

Hamilton, OH

N/A

45% increase in website traffic year over year
36% increase in monthly contacts
29% decrease in cost per new contact through paid search
Organic traffic doubled within four months (104% more sessions)
Montage Mason community reached 100% occupancy about a year after acquisition

Three D Metals

Content Marketing, PPC, SEO

Manufacturing

N/A

Valley City, OH

N/A

4.6M ad impressions and 103,000 website clicks in 21 months
992 conversions in 21 months at $0.73 average cost per click
98 new job applicants from recruitment marketing in a few months

OTC DAIHEN

Content Marketing, Lead Generation

Manufacturing

N/A

Tipp City, OH

N/A

300% increase in website traffic
155% increase in new leads
35% decrease in time to close a sale
8% increase in close rate from new leads to customers
YouTube channel at nearly 3,000 subscribers

FGKS Law

SEO, Email Marketing, Web Design

Law Firm

N/A

Sidney, OH

N/A

Impressions for "law firms near me" grew from 0 to nearly 2,000
Homepage organic impressions up from 7,647 to 17,771
35% increase in pageviews
50% increase in time users spent on the site
12% lower bounce rate

Badger Paperboard

SEO, Lead Generation, Content Marketing

Manufacturing

11-50 Employees

N/A

Fredonia, WI

N/A

66% increase in high-quality lead generation in 4 years
800% increase in high-intent organic keyword rankings

Waverly Senior Services

Web Design, Social Media Ads

Senior Care

N/A

Gladwyne, PA

N/A

246,000+ paid social impressions
Nearly 6,000 clicks at a $0.40 cost per click

TAB Wrapper Tornado

SEO, PPC, Lead Generation

Manufacturing

N/A

Reading, PA

N/A

726% ROI on digital marketing program
317% ROI on digital advertising program

A&M Cold Storage

Web Design, PPC

Transportation

N/A

New Bremen, OH

N/A

295% increase in click-through rate from ads to website in under 6 months
65% decrease in digital ad costs in under 6 months

TAB Wrapper Tornado

GEO, SEO

Manufacturing

N/A

Reading, PA

N/A

A single sale from AI-search traffic generated 270% ROI on SEO and AI marketing spend