Otterbein SeniorLife
Results
Client-verified- 59% year-over-year increase in new contacts
- 41% year-over-year increase in leads to sales
- 63% year-over-year increase in customer growth
Industry
Senior Care
Employees
1K-5K
Location
Lebanon, OH
Services
SEO, PPC, Content Marketing
Duration
N/A
Budget
N/A
“The best partnerships grow with you. As our industry and organizational needs evolved, our collaboration with Marketing Essentials encouraged us to stretch our thinking together, refine our strategy, and ultimately arrive at a stronger, more aligned path forward.”
Problem
Otterbein SeniorLife, a Midwest senior living provider with 20+ locations across Ohio and Indiana, needed a strategic digital marketing partner to improve brand awareness, lead generation and conversion across its marketing and sales funnel.
Solution
Marketing Essentials works as an extension of Otterbein's team: a goal-aligned strategy each quarter, a flexible toolkit including website development, social, advertising, video and acquisition marketing, weekly check-ins with shared dashboards, and a complete website redesign across all 20+ locations led from strategy through execution.