Kendal at Oberlin
Results
Client-verified- 9,029% ROI: resident lifetime value of move-ins vs. marketing spend
- 66% increase in paid advertising leads
- 123% increase in AI referral sessions in a year
- Prospect database cleaned, reducing total contacts by 31%
Industry
Senior Care
Employees
201-500
Location
Oberlin, OH
Services
GEO, PPC, SEO
Duration
N/A
Budget
N/A
“If you are a senior living community looking for a strategic digital partner, it's a no-brainer to reach out to Marketing Essentials. At the end of the day, you can't do it all. It's nice knowing that they have a whole team of experts there to guide my digital strategy.”
Problem
Kendal at Oberlin, a northeast Ohio life plan community with a strong reputation, healthy occupancy and a robust waitlist, found that its single-person marketing team couldn't keep up with the pace of digital marketing and needed outside expertise to stay ahead.
Solution
Through a decade-long partnership, Marketing Essentials runs regular strategy sessions and continuous data analysis and shifts focus as goals change. Work includes GEO and AEO optimisation, ongoing keyword monitoring, search-intent blog content, technical site health upkeep and a clean-up of the prospect database.