Optalis Healthcare
Results
Client-verified- 169% year-over-year increase in AI-referred traffic
- AI-referred entrances grew from 36 (July 2025) to 97 (July 2026)
Industry
Senior Care
Employees
N/A
Location
Novi, MI
Services
GEO, SEO
Duration
N/A
Budget
N/A
Problem
Optalis had a strong SEO foundation, with a technically sound website, consistent directory listings and active Google Business Profile management. But as AI tools like ChatGPT changed how families research senior living, families were asking AI for recommendations and comparisons before ever visiting a website.
Solution
Marketing Essentials added an AI research and strategy audit to the existing program, which found limited leadership content and limited credibility content such as awards and pricing transparency. It then added deeper schema markup, more comprehensive content, awards recognition and YouTube optimisation.