Optalis Healthcare
Results
Client-verified- 32% increase in website traffic year over year (557,000+ sessions)
- 24x increase in monthly conversions through paid search
- 438% increase in sessions from AI search platforms
- 19.6% paid search conversion rate
- 9.5M Google search impressions and 207,593 clicks
Industry
Senior Care
Employees
N/A
Location
Novi, MI
Services
PPC, SEO, GEO
Duration
N/A
Budget
N/A
“With digital websites and social media, the rules keep changing. And so, to be able to stay on top of that, you really need someone that that is their specialty... We really rely on Marketing Essentials to provide guidance and strategy development and to help us carry it out.”
Problem
Optalis Health & Rehabilitation operates 30+ communities across Michigan and Ohio, each serving a different market with its own competitive landscape, family demographics and search behavior. Families spend weeks or months researching senior care, so Optalis needed a partner that could show up at every step of that journey in every community.
Solution
Marketing Essentials continuously monitors performance across every market and turns what it sees into recommendations, running an integrated digital program across the communities with paid search, SEO and AI search visibility, aimed at increasing occupancy through measurable brand awareness and qualified lead generation.