OpenServed

Waypost Marketing

Visit Website →

Greenville, South Carolina B2B digital marketing agency and HubSpot partner offering content marketing, branding, email, SEO, PPC and web design.

4 Client-verified badges

12 case studies

Bluestein Attorneys Client-verified
Content Marketing, Branding, Web Design
Law Firm
11-50 Employees
N/A
Columbia, SC
N/A
  • +425% organic search traffic in three years
  • +750% web-generated leads
  • Full rebrand and site redesign (launched January 2019)
Fostering Great Ideas Client-verified
Content Marketing, Lead Generation
Non Profit
11-50 Employees
N/A
Greenville, SC
N/A
  • 12+ programs now serve hundreds of foster children a year
  • 1,200+ members across foster parent communities
  • Increased nationwide exposure with a HubSpot CRM and sales setup
TPM Client-verified
Web Design, Content Marketing
Technology
51-200 Employees
N/A
Greenville, SC
N/A
  • -18.2% bounce rate in the first 6 months
  • +63% total traffic year over year and +345% social traffic
  • Cut 80% of site pages while pages per session rose 14%
  • Twice the previous month's conversions in the first 2 days after launch
Solutions ITW Client-verified
Branding, Web Design, Lead Generation
SaaS
N/A
N/A
N/A
N/A
  • Goal of doubling market share in 12 months from a 7% base
  • Sales process and HubSpot CRM built in 90 days
  • Rebranded website converted the company's first inbound lead
PPC, Content Marketing
Industrial
N/A
N/A
Spartanburg, SC
N/A
  • Marketing roadmap built through a discovery project
  • HubSpot and Salesforce data synced for accurate attribution
  • Google campaigns and trade show support under one plan
SEO, Content Marketing
Industrial
1K-5K Employees
N/A
N/A
N/A
  • +340% total users and +283% new users
  • First-page Google keywords up from 15 to 39
  • +1,110 LinkedIn followers on the USA account (+46% YTD)
PPC, Email Marketing, Web Design
Healthcare
N/A
N/A
San Diego, CA
N/A
  • +90.16% users and +102.78% sessions in a year
  • ~12% CTR on search campaigns
  • 9.63% email CTR vs under 7% industry average
Branding
Transportation
N/A
N/A
N/A
N/A
  • Brand-led redesign of headquarters spaces
  • Stronger employee pride and engagement
  • Spaces now serve as a business development tool for visitors
CRO
Construction
N/A
N/A
N/A
N/A
  • ~3-4 hours a week of manual double-entry eliminated
  • 30+ association labels mapped between Dataforma and HubSpot
  • Dry-run testing and validation controls built into the sync
Local SEO, SEO, PPC
Automotive
N/A
N/A
N/A
N/A
  • 22.62% visibility score vs 9.32% for the closest competitor
  • +88% total conversions
  • -27% cost per conversion
  • 9 keywords in the top 3, including #1 for brand terms
PPC, SEO
Industrial
N/A
N/A
N/A
N/A
  • Conversions doubled from 185 to 379 with over 50% lower cost per conversion
  • Average CPC cut from nearly $24 to $1.69
  • ~40% organic traffic growth in year one and +40.81% in year two
Content Marketing, Lead Generation
Real Estate
N/A
N/A
Hendersonville, NC
N/A
  • Moved from PPC and word of mouth to lifestyle-led content and lead nurturing for Blue Ridge Mountain communities