
Waypost Marketing
Visit Website →Greenville, South Carolina B2B digital marketing agency and HubSpot partner offering content marketing, branding, email, SEO, PPC and web design.
4 Client-verified badges
12 case studies
Bluestein Attorneys Client-verified
- +425% organic search traffic in three years
- +750% web-generated leads
- Full rebrand and site redesign (launched January 2019)
Fostering Great Ideas Client-verified
- 12+ programs now serve hundreds of foster children a year
- 1,200+ members across foster parent communities
- Increased nationwide exposure with a HubSpot CRM and sales setup
TPM Client-verified
- -18.2% bounce rate in the first 6 months
- +63% total traffic year over year and +345% social traffic
- Cut 80% of site pages while pages per session rose 14%
- Twice the previous month's conversions in the first 2 days after launch
Solutions ITW Client-verified
- Goal of doubling market share in 12 months from a 7% base
- Sales process and HubSpot CRM built in 90 days
- Rebranded website converted the company's first inbound lead
- Marketing roadmap built through a discovery project
- HubSpot and Salesforce data synced for accurate attribution
- Google campaigns and trade show support under one plan
- +340% total users and +283% new users
- First-page Google keywords up from 15 to 39
- +1,110 LinkedIn followers on the USA account (+46% YTD)
- +90.16% users and +102.78% sessions in a year
- ~12% CTR on search campaigns
- 9.63% email CTR vs under 7% industry average
- Brand-led redesign of headquarters spaces
- Stronger employee pride and engagement
- Spaces now serve as a business development tool for visitors
- ~3-4 hours a week of manual double-entry eliminated
- 30+ association labels mapped between Dataforma and HubSpot
- Dry-run testing and validation controls built into the sync
- 22.62% visibility score vs 9.32% for the closest competitor
- +88% total conversions
- -27% cost per conversion
- 9 keywords in the top 3, including #1 for brand terms
- Conversions doubled from 185 to 379 with over 50% lower cost per conversion
- Average CPC cut from nearly $24 to $1.69
- ~40% organic traffic growth in year one and +40.81% in year two
- Moved from PPC and word of mouth to lifestyle-led content and lead nurturing for Blue Ridge Mountain communities