OpenServed

Waypost Marketing

TPM

Results

Client-verified
  • -18.2% bounce rate in the first 6 months
  • +63% total traffic year over year and +345% social traffic
  • Cut 80% of site pages while pages per session rose 14%
  • Twice the previous month's conversions in the first 2 days after launch
Industry
Technology
Employees
51-200
Location
Greenville, SC
Services
Web Design, Content Marketing
Duration
N/A
Budget
N/A

Problem

TPM, the Carolinas' largest 3D CAD provider, had a roughly 400-page website that didn't convert, an under-managed marketing platform and mixed messages from several agencies and consultants.

Solution

Waypost rebuilt the website, cutting 80% of the pages, moved marketing to HubSpot alongside the launch and consolidated direction across the parties involved, building trust through action and results.