OpenServed

Waypost Marketing

Fostering Great Ideas

Results

Client-verified
  • 12+ programs now serve hundreds of foster children a year
  • 1,200+ members across foster parent communities
  • Increased nationwide exposure with a HubSpot CRM and sales setup
Industry
Non Profit
Employees
11-50
Location
Greenville, SC
Services
Content Marketing, Lead Generation
Duration
N/A
Budget
N/A

Problem

Fostering Great Ideas was expanding its foster-care programs nationwide with a small staff and limited budget, an in-house-built website designed for one state, and little awareness among participants of its other programs.

Solution

Waypost adopted the nonprofit's mission, built a vision-first website telling the organization's story to a national audience and set up HubSpot CRM lead generation and nurturing automation to minimize staff workload.