Razorfish

Long-standing digital creative and experience agency under Publicis Groupe, focused on customer experience and commerce.

32 case studies

Alfa Romeo

Experiential Marketing, Social Media Ads, Content Marketing

Automotive

10K+ Employees

N/A

Auburn Hills, MI

N/A

Competitors spent 5x more on marketing
60%+ of test-drivers bought an Alfa Romeo
300+ BMW owners test-drove an Alfa Romeo
580K social media views
440K social impressions

Vornado Realty Trust

Experiential Marketing, Content Marketing

Real Estate

1K-5K Employees

N/A

New York, NY

N/A

530 million media impressions in 3 days (Nov 17-19)
Screen uses 23 million pixels and is ~10 stories high
40 million+ tourists and 125 million+ pedestrians visit yearly
Screen fully leased for two years after launch
Google leased display for six weeks starting Nov 24 2014

Porsche

Experiential Marketing, Content Marketing

Automotive

10K+ Employees

N/A

Stuttgart, Germany

N/A

250 test drives at the event
4.5 million video views
10 million press impressions within one week

Coca-Cola

Experiential Marketing, Content Marketing

Food & Beverage

10K+ Employees

N/A

Atlanta, GA

N/A

1.2 million annual visitors
20 acres in size
12 immersive experiences created

Orangetheory Fitness

Web Design, UX Recommendations, Content Marketing

Fitness

201-500 Employees

N/A

Boca Raton, FL

N/A

45K additional classes booked during launch week
97% class attendance rate during launch week
83% higher lead gen rate

Patrón Tequila

Web Design, Content Marketing, Branding

Alcohol

5K-10K Employees

N/A

Hamilton, Bermuda

N/A

30% increase in overall sales volume
Sales grew from 2.4M to 3.2M cases
4 million votes cast in Margarita of the Year contest
96% brand awareness
79% recommendation rate

Viviscal

Branding, TV Advertising, Social Media Ads

Supplements

5K-10K Employees

N/A

Ewing, NJ

N/A

32% lift in retail sales
63% increase in sales call volume
77% increase in Viviscal.com subscriptions

Denver Botanic Gardens

Experiential Marketing

Non Profit

201-500 Employees

N/A

Denver, CO

N/A

1.4M annual visitors to Denver Botanic Gardens
500,000+ increase in visitorship after exhibit opening
Became most popular garden in North America (2014)

Cadillac

Branding, TV Advertising, Influencer Marketing

Automotive

10K+ Employees

N/A

Detroit, MI

N/A

65% increase in site traffic
19% increase in sales across all nameplates
24% increase in online conversation about Cadillac
53% of online conversation positive, up from 30% prior year
3 XT4 vehicles sold on-site on launch day

Dove

Branding, Content Marketing, Influencer Marketing

Beauty

10K+ Employees

N/A

London, United Kingdom

N/A

70% of women worldwide feel underrepresented in images they see
2500+ companies & publications using the images
80% of photo collection downloaded in 60+ countries
73% of women say it inspires positive feelings about appearance
40 accolades from 14 international award shows

Australian Centre for the Moving Image

Experiential Marketing, Content Marketing

Museum & Cultural

201-500 Employees

N/A

Melbourne, Australia

N/A

$40M invested in museum upgrades
900+ items available for visitors
54% of visitors were new to cinemas
700+ media stories generated
24M print and broadcast impressions

Bank of the West

Programmatic Advertising, Content Marketing, Branding

Bank

10K+ Employees

N/A

Toronto, Canada

N/A

139% of sales benchmark achieved
1% for the Planet is 25%+ of new checking accounts
+29% lift in aided awareness, record 71%
88% boost in organic engagement
89% decrease in cost-per-site visit

Dove

Content Marketing, Public Relations, Web Development

Beauty

10K+ Employees

N/A

London, United Kingdom

N/A

66+ million Americans experience appearance hate annually
$500+ billion annual impact on health, employment, productivity
104 media outlets covered the campaign
1.9B potential reach
19pt lift in brand power in 10 days

Trojan

Influencer Marketing, Community Engagement, Content Marketing

Sexual Wellness

5K-10K Employees

N/A

Ewing, NJ

N/A

120M total views with no media spend
600K followers gained in just over a year
Bareskin Raw sold out on Amazon in under 2 hours
165% increase in organic website traffic
1.7M likes on product launch video

Marriott Bonvoy

Experiential Marketing, Influencer Marketing, Content Marketing

Hospitality

10K+ Employees

N/A

Bethesda, MD

N/A

+14% lift in brand consideration
+13% lift in digital ad awareness
+6% increase in portfolio affiliation
27M views of gameplay from creators
450M+ earned impressions

Ram Trucks

TV Advertising, Content Marketing, Web Development

Automotive

10K+ Employees

N/A

Auburn Hills, MI

N/A

116.8M social impressions
1.6M website visits
over 2,200% increase in social engagement
32K+ hand-raisers for Ram Revolution

Bath & Body Works

Influencer Marketing, Content Marketing, Community Engagement

Beauty

10K+ Employees

N/A

Columbus, OH

N/A

7.2M impressions
110K livestream views
$9.4K in sales, crushing 2K benchmark
216K product impressions

INFINITI

Experiential Marketing, Influencer Marketing, Content Marketing

Automotive

10K+ Employees

N/A

Franklin, TN

N/A

+341% boost in share rate vs benchmarks
+150% increase in comment rates during live IG story
11M+ reached by influencer efforts

Bath & Body Works

Branding, Content Marketing, Community Engagement

Beauty

10K+ Employees

N/A

Columbus, OH

N/A

46% increase in total impressions (13M TY)
66% boost in engagements (413K TY)
4.4% jump in engagement rate, double brand average
21% drop in negative sentiment YOY

Walgreens

App Development, UX Recommendations, Content Marketing

Retail

10K+ Employees

N/A

Deerfield, IL

N/A

105M active MyWalgreens members (~1 in 3 Americans)
5.1M transactions per day
2.9M loyalty transactions per day
11B service calls per year

First Hawaiian Bank

Branding, TV Advertising, Content Marketing

Bank

1K-5K Employees

N/A

Honolulu, HI

N/A

12% over ad attention index
8.8% lift in brand awareness on TV
244 ad interaction index (vs industry benchmark of 90)
55% increase in search volume on savings terms
15% drop in cost-per-app start

Samsung

Web Design, eCommerce Optimization, Social Media Ads

Consumer Electronics

10K+ Employees

N/A

Ridgefield Park, NJ

N/A

+71% sales lift on microsite vs Samsung's site average
+776% higher order rate from mobile visitors
3 major tech outlets featured the launch
Six hero personas designed for the campaign

PayPal

Branding, Content Marketing, Social Media Ads

Fintech

10K+ Employees

N/A

San Jose, CA

N/A

936M+ impressions and 12M clicks across US, UK, DE
344% spike in PayPal Open traffic
184% increase in marketing-attributed leads
$8.6M in pipeline margin
6,900+ sales-qualified leads

Visit Orlando

YouTube Advertising, Branding, Social Media Ads

Travel

51-200 Employees

N/A

Orlando, FL

N/A

25k reviews audited by custom Gemini agent
1.2k+ characters created with Imagen 3
100k+ seconds of video created with Veo 2
97% of viewers watched full ad on YouTube
$0.01 cost per view