First Hawaiian Bank
Results
- 12% over ad attention index
- 8.8% lift in brand awareness on TV
- 244 ad interaction index (vs industry benchmark of 90)
- 55% increase in search volume on savings terms
- 15% drop in cost-per-app start
Industry
Bank
Employees
1K-5K
Location
Honolulu, HI
Services
Branding, TV Advertising, Content Marketing
Duration
N/A
Budget
N/A