OpenServed

Online Optimism

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New Orleans digital marketing agency offering content, social media, SEO, paid search, email marketing, video production and web design.

7 Client-verified badges

52 case studies

SEO, PPC, Content Marketing
Plumbing
1-10 Employees
N/A
Covington, LA
N/A
  • 54,000+ organic users (+281% vs the previous 6 months)
  • 67,500+ organic pageviews (+245%)
  • 21 #1 Google rankings
  • +57.4% Google Ads conversion rate
  • +72% website conversions from Google Ads
Cardinal Expo Client-verified
SEO, PPC
Event Services
11-50 Employees
N/A
New Orleans, LA
N/A
  • +154.46% organic sessions year on year (909 to 2,313)
  • Higher conversion rate and lower cost per conversion on PPC
Cafe Beignet Client-verified
Content Marketing, Social Media Ads
Restaurant
11-50 Employees
N/A
New Orleans, LA
N/A
  • 11.4M Facebook impressions and +587.5% net followers
  • 3.6M Instagram impressions (+219.2%)
Dragonfly Café Client-verified
Branding, Web Design
Restaurant
N/A
N/A
New Orleans, LA
N/A
  • Won a 2022 Indigo Bronze Award (Restaurants / Cafe)
  • New brand identity, easy-to-update menu and a website taking reservations, catering orders and event requests
Doctors for America Client-verified
Web Design, Web Development
Non Profit
11-50 Employees
N/A
Washington, DC
N/A
  • Membership portal where members create profiles and take action on state and national issues
Decide DeKalb Client-verified
Web Design
Government
11-50 Employees
N/A
Decatur, GA
N/A
  • Redesigned economic development site with updated functionality to generate direct leads
Truck Driver Institute Client-verified
SEO, Local SEO, Content Marketing
Education
N/A
N/A
N/A
N/A
  • +76% organic traffic (67,034 sessions) and +85% new users
  • Location pages convert at 4.2% vs 2% industry standard
  • Ranks above local competitors in 8 of 10 markets
PPC, Social Media Ads, Email Marketing
University
N/A
N/A
New Orleans, LA
N/A
  • ~47% increase in submitted applications (1,071 applications)
  • 824 students admitted
  • 84,622 drip email opens and 1,579 clicks
Email Marketing, Content Marketing
Education
N/A
N/A
New Orleans, LA
N/A
  • 33.5% newsletter open rate vs 25.1% nonprofit average
  • +23.1% opens (448) from re-sending to non-openers
  • 28% of subscribers highly engaged
PPC
Healthcare
N/A
N/A
Clearwater, FL
N/A
  • +19.75% more leads vs last year
  • Conversion rate up 222% (7.88% to 17.92%)
  • CPC down from $16.36-17.44 to $14.43
  • 337 total conversions
PPC
Museum & Cultural
N/A
N/A
New Orleans, LA
N/A
  • +14.24% visitation May 20-Sept 1 (13,492 to 15,413)
  • +11.11% visitation Mar 25-Oct 31
  • $3,055 in ad spend saved with Google Ad Grants
  • 1,144 grant conversions at no cost
SEO, Content Marketing, PPC
Healthcare
N/A
N/A
New York, NY
N/A
  • 45+ new backlinks, +330% year over year (HuffPost, Bustle, Thriveworks)
  • +8.45% non-branded traffic
  • Ranking for TMS New York City and TMS Therapy NYC
Social Media Ads
Non Profit
N/A
N/A
Columbia, SC
N/A
  • 920,070 people reached and 6M impressions
  • 42,722 website clicks and 10,029 Get Help page views
  • Spanish-language ads reached a 1.95% CTR
Content Marketing
Hotel
N/A
N/A
New Orleans, LA
N/A
  • 1.2M Facebook impressions and 48,192 engagements
  • 78,920 Instagram impressions
  • +155.2% Instagram follower growth
Content Marketing, Social Media Ads
Non Profit
N/A
N/A
New Orleans, LA
N/A
  • 16.2M impressions and 184,470 engagements (2016-2022)
  • 142,324 link clicks
  • 3,000+ report downloads and 93,000+ site sessions
Web Design, SEO
Healthcare
N/A
N/A
New Orleans, LA
N/A
  • +40% organic search traffic
  • +33% time on site per visitor
  • +15% pages per visit
Social Media Ads, PPC, Email Marketing
Ecommerce
N/A
N/A
N/A
N/A
  • 4.23x average return on ad spend
  • 439,000 people reached by Facebook ads
  • 2.6x increase in landing page views
  • -43.9% cost per landing page view
Content Marketing
Technology
N/A
N/A
N/A
N/A
  • +286% LinkedIn follower growth in six months
  • 7.8% company page engagement rate vs 3.16% LinkedIn average
  • 2.3% engagement on founder articles
PPC
Automotive
N/A
N/A
N/A
N/A
  • ROAS up from 588% to 933% in six months
  • Best month ROAS above 1,200% (May 2020)
  • ROI up from 280% to 508%
Local SEO, PPC
Fintech
N/A
N/A
N/A
N/A
  • 4,793 local action conversions from paid search
  • 3,828 requests for directions to an ATM (10.5 a day)
  • +21.6% organic website visits
Branding, Web Design, Content Marketing
Non Profit
N/A
N/A
New Orleans, LA
N/A
  • Three separate websites consolidated into one
  • New collateral for Raphael Academy and The Guild
Content Marketing, Email Marketing
Biotechnology
N/A
N/A
New Orleans, LA
N/A
  • 45% average newsletter open rate vs 35% industry average
  • 5% average click rate vs 1% industry average
PPC, SEO
Automotive
N/A
N/A
New Orleans, LA
N/A
  • 7.7% click-through rate on search ads
  • 1.4M video views and 14,300 hours watched
Social Media Ads, Content Marketing
Non Profit
N/A
N/A
Washington, DC
N/A
  • 88,361 Instagram and 860K+ Facebook impressions
  • Paid social drove 1,147% more website traffic than Google