
Online Optimism
Visit Website →New Orleans digital marketing agency offering content, social media, SEO, paid search, email marketing, video production and web design.
7 Client-verified badges
52 case studies
Goodbee Plumbing and Drains Client-verified
- 54,000+ organic users (+281% vs the previous 6 months)
- 67,500+ organic pageviews (+245%)
- 21 #1 Google rankings
- +57.4% Google Ads conversion rate
- +72% website conversions from Google Ads
Cardinal Expo Client-verified
- +154.46% organic sessions year on year (909 to 2,313)
- Higher conversion rate and lower cost per conversion on PPC
Cafe Beignet Client-verified
- 11.4M Facebook impressions and +587.5% net followers
- 3.6M Instagram impressions (+219.2%)
Dragonfly Café Client-verified
- Won a 2022 Indigo Bronze Award (Restaurants / Cafe)
- New brand identity, easy-to-update menu and a website taking reservations, catering orders and event requests
Doctors for America Client-verified
- Membership portal where members create profiles and take action on state and national issues
Decide DeKalb Client-verified
- Redesigned economic development site with updated functionality to generate direct leads
Truck Driver Institute Client-verified
- +76% organic traffic (67,034 sessions) and +85% new users
- Location pages convert at 4.2% vs 2% industry standard
- Ranks above local competitors in 8 of 10 markets
- ~47% increase in submitted applications (1,071 applications)
- 824 students admitted
- 84,622 drip email opens and 1,579 clicks
- 33.5% newsletter open rate vs 25.1% nonprofit average
- +23.1% opens (448) from re-sending to non-openers
- 28% of subscribers highly engaged
- +19.75% more leads vs last year
- Conversion rate up 222% (7.88% to 17.92%)
- CPC down from $16.36-17.44 to $14.43
- 337 total conversions
- +14.24% visitation May 20-Sept 1 (13,492 to 15,413)
- +11.11% visitation Mar 25-Oct 31
- $3,055 in ad spend saved with Google Ad Grants
- 1,144 grant conversions at no cost
- 45+ new backlinks, +330% year over year (HuffPost, Bustle, Thriveworks)
- +8.45% non-branded traffic
- Ranking for TMS New York City and TMS Therapy NYC
- 920,070 people reached and 6M impressions
- 42,722 website clicks and 10,029 Get Help page views
- Spanish-language ads reached a 1.95% CTR
- 1.2M Facebook impressions and 48,192 engagements
- 78,920 Instagram impressions
- +155.2% Instagram follower growth
- 16.2M impressions and 184,470 engagements (2016-2022)
- 142,324 link clicks
- 3,000+ report downloads and 93,000+ site sessions
- +40% organic search traffic
- +33% time on site per visitor
- +15% pages per visit
- 4.23x average return on ad spend
- 439,000 people reached by Facebook ads
- 2.6x increase in landing page views
- -43.9% cost per landing page view
- +286% LinkedIn follower growth in six months
- 7.8% company page engagement rate vs 3.16% LinkedIn average
- 2.3% engagement on founder articles
- ROAS up from 588% to 933% in six months
- Best month ROAS above 1,200% (May 2020)
- ROI up from 280% to 508%
- 4,793 local action conversions from paid search
- 3,828 requests for directions to an ATM (10.5 a day)
- +21.6% organic website visits
- Three separate websites consolidated into one
- New collateral for Raphael Academy and The Guild
- 45% average newsletter open rate vs 35% industry average
- 5% average click rate vs 1% industry average
- 7.7% click-through rate on search ads
- 1.4M video views and 14,300 hours watched
- 88,361 Instagram and 860K+ Facebook impressions
- Paid social drove 1,147% more website traffic than Google