Truck Driver Institute
Results
Client-verified- +76% organic traffic (67,034 sessions) and +85% new users
- Location pages convert at 4.2% vs 2% industry standard
- Ranks above local competitors in 8 of 10 markets
Industry
Education
Employees
N/A
Location
N/A
Services
SEO, Local SEO, Content Marketing
Duration
N/A
Budget
N/A
Problem
Truck Driver Institute, a CDL training school with 10 locations, had low organic visibility for location-specific searches, thin location pages, local competitors and untapped demand in nearby cities.
Solution
Online Optimism built 41 location and nearby-city pages with local content, added structured data and internal linking, and optimized Google Business Profiles for all 10 locations, growing organic traffic 76%.