Cardinal Expo
Results
Client-verified- +154.46% organic sessions year on year (909 to 2,313)
- Higher conversion rate and lower cost per conversion on PPC
Industry
Event Services
Employees
11-50
Location
New Orleans, LA
Services
SEO, PPC
Duration
N/A
Budget
N/A
“Partnering with Online Optimism has been a game-changer for us. What began as an SEO project has evolved into a holistic marketing campaign. Online Optimism optimized our website for search, and then drove targeted traffic right to it. Their SEO and PPC expertise have given us incredible results.”
Problem
Cardinal Expo, a trade show services company, needed to broaden its online presence mid-2021 while events were still recovering from COVID, and later wanted PPC to turn its SEO gains into more qualified leads nationwide.
Solution
Online Optimism built a Google Ads strategy from scratch, starting with brand and New Orleans campaigns, expanding to selected markets, withdrawing from unprofitable ones and refining search terms and exclusions to cut cost per conversion.