OpenServed

New Perspective Marketing

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Worcester, Massachusetts B2B growth marketing agency offering demand generation, SEO, HubSpot services, paid media and web design for industrial, manufacturing and SaaS firms.

4 Client-verified badges

18 case studies

Energy Monster Client-verified
Branding, Web Design, Content Marketing
Energy
11-50 Employees
N/A
Worcester, MA
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  • +75% non-paid website traffic
  • +100% mobile conversion rate
  • +56% solar services page views
  • +30% local listings reach
Carbon Clean Client-verified
Branding, SEO, Lead Generation
Environmental Services
51-200 Employees
N/A
London, United Kingdom
N/A
  • $113M+ pipeline value created in the first year from online sources
  • +400% organic traffic over 6 months
  • +162% lead generation YoY
  • Millions added to pipeline within 60 days
Killerspin Client-verified
Web Development, SEO, PPC
Sporting Goods
11-50 Employees
N/A
Chicago, IL
N/A
  • Replatformed the store to Magento linked to warehouse operations
  • Sales tracking live from day 1
  • Distribution in 14 countries across 5 continents
CHASM Advanced Materials Client-verified
Web Design, Lead Generation
Manufacturing
11-50 Employees
N/A
Canton, MA
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  • More than tripled lead generation in under 90 days
  • Site visits tripled after launch
  • More leads and booth visits than any other exhibitor at the industry's largest trade show
Content Marketing, Web Design, Lead Generation
Manufacturing
1K-5K Employees
N/A
Benfeld, France
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  • +341% lead generation YoY
  • +174% conversion rate YoY
  • US market entry over just over two years
Web Design, Web Development
Manufacturing
N/A
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Ashland, MA
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  • 14 product lines in one editable catalog
  • 15 application pages organized by buyer use case
  • Site still carrying the full catalog 10+ years after launch
Web Design, SEO, Content Marketing
Manufacturing
N/A
N/A
Concord, MA
N/A
  • +300% conversion rate YoY
  • +158% lead generation YoY
  • +33% average time on site
  • Best sales year ever
SEO, Content Marketing
Solar & Renewable Energy
N/A
N/A
New Orleans, LA
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  • Search impressions 29K to 115K in six months
  • Organic keywords 300 to 1,400+
  • Site audit score 79% to 97%
Content Marketing, Web Design, SEO
Event Services
N/A
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Fort Wayne, IN
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  • 343 new leads in six months, 92% from one popup form
  • +92% conversion rate YoY
  • +30% search visibility YoY
Web Design, Web Development
Software Development
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  • HubSpot CMS website replacing a decades-old site
  • HubSpot CRM with custom objects, custom quotes and Payments
  • Sales, licensing and accounting workflow connected through Service Hub and QuickBooks
Content Marketing, Social Media Ads, Lead Generation
Agriculture
N/A
N/A
N/A
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  • +158% lead generation YoY
  • +297% conversion rate YoY
  • 326,543 video plays and 8,246 clicks to the store locator
  • Best sales year ever
Lead Generation, Web Design, Branding
Energy
N/A
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N/A
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  • 5x growth in lead generation
  • Explosive growth in pipeline value
  • Leads on target with quarterly and annual growth objectives
PPC, CRO, Lead Generation
Non Profit
N/A
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N/A
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  • 1,104 new contacts from paid ads in four months
  • 9.71% landing page form conversion rate
  • 37.51% nurture email open rate and 31.43% click-through rate
  • Q2 client satisfaction score of 9.5/10
Lead Generation, Web Design, Content Marketing
Energy
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N/A
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  • +163% qualified leads quarter over quarter
  • Full lead-to-opportunity visibility across the buying process
  • ABM program expanding to new personas and verticals
SEO, PPC
Manufacturing
N/A
N/A
N/A
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  • +153% organic search traffic in 9 months
  • 9x organic impressions (10,018 to 90,337)
  • +465% organic blog visits
  • 7x organic ranking keywords
Branding, Web Design, Content Marketing
Cannabis
N/A
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  • Brand, HubSpot website and demand generation plan delivered in 5 months before the industry's biggest trade show
  • Went public in 2021
Web Design, Web Development
Technology
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  • 2x website traffic within two months of relaunch
  • 7-8 organic leads per week without additional campaigns
Web Design, Content Marketing, PPC
Manufacturing
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  • +105% website conversion rate
  • Website, content and webinars for a new product line launch