Carbon Clean
Results
Client-verified- $113M+ pipeline value created in the first year from online sources
- +400% organic traffic over 6 months
- +162% lead generation YoY
- Millions added to pipeline within 60 days
Industry
Environmental Services
Employees
51-200
Location
London, United Kingdom
Services
Branding, SEO, Lead Generation
Duration
N/A
Budget
N/A
“Strategy and planning process was very effective and the work done on the website, content and thought leadership is really starting to pay off in terms of a steady flow of quality leads. We have good access to senior leadership and our day-to-day client success manager is critical to our partnership.”
Problem
Carbon Clean was siloed and seen as just a carbon solvent supplier, and leadership wanted to reposition it as a solutions partner for net zero as it changed its name from Carbon Clean Solutions.
Solution
New Perspective reworked the corporate identity, defined target personas, built a HubSpot CMS Hub launchpad website and ran an inbound demand generation program, creating $113M+ in pipeline value in the first year.