CHASM Advanced Materials
Results
Client-verified- More than tripled lead generation in under 90 days
- Site visits tripled after launch
- More leads and booth visits than any other exhibitor at the industry's largest trade show
Industry
Manufacturing
Employees
11-50
Location
Canton, MA
Services
Web Design, Lead Generation
Duration
N/A
Budget
N/A
“We were trying to shoot the wings off a fly during a hurricane, from 1000 miles away, blindfolded… What really impressed me—while working with New Perspective—is their meticulous strategic process. They don't leave anything to chance. They make sure to precisely define who the customer is, how we can reach them, and what kind of messaging resonates with them. That really struck a chord with me.”
Problem
CHASM needed to shift market perception from advanced materials consultancy to custom solutions manufacturer on tight timelines, replace a referral-based approach with demand generation and make up for a lean team and a knowledge gap in lead generation and tracking.
Solution
New Perspective ran a detailed strategy process first, then launched a redesigned HubSpot CMS website in under 90 days with a demand generation plan, tripling leads and site visits.