Communications Strategy Group (CSG®)

Communications and marketing firm offering public relations, content marketing, branding, digital marketing, social media, video and web design services.

1 Client-verified badge

41 case studies

National MS Society Client-verified

PPC, Content Marketing, Email Marketing

Non Profit

1K-5K Employees

N/A

New York, NY

N/A

3,028,305 impressions across all channels
33,933 landing page visits
11.8% landing page conversion rate
17.08% average email open rate
14,496 Google Ad clicks

Boom Supersonic

Content Marketing

Aerospace

201-500 Employees

N/A

Denver, CO

N/A

Media coverage extended from B2B to B2C outlets
Goal of a press release picked up by 10-15 major publications
Investor, technology and consumer outlet coverage

OCLC (WorldCat.org)

Content Marketing, PPC

Non Profit

1K-5K Employees

N/A

Dublin, OH

N/A

572,020 website visits
1,533 new accounts
1,214 media mentions
800M+ total estimated prospective readers

Janus Henderson Investors

Content Marketing

Finance

1K-5K Employees

N/A

London, United Kingdom

N/A

60% AUM growth from 2012 to 2018
1,045,559 estimated earned impressions in 2017 alone
100+ interviews and media tours booked
10+ fund profiles secured

Mattel (Thomas & Friends)

Content Marketing, Social Media Ads

Toys & Games

10K+ Employees

N/A

El Segundo, CA

N/A

~17 million impressions from micro-influencers and intermediary organizations
15 micro-influencers engaged
6 sustainable development goals supported

New Belgium Brewing

Content Marketing

Alcohol

501-1K Employees

N/A

Fort Collins, CO

N/A

Expanded from 16 to 50 states
7.7 billion average annual media impressions
15 new beers launched per year on average
4th-largest craft brewer in the U.S.

Kaiser Permanente

Content Marketing

Healthcare

10K+ Employees

N/A

Oakland, CA

N/A

Mammography rates up from 62% to 72% (goal: 67%)
912 members screened for breast cancer (goal: 476)
191% of member screening goal achieved

Giant Magellan Telescope

Content Marketing

Aerospace

N/A

Pasadena, CA

N/A

Always-on PR program sustaining visibility through a decades-long build
Steady coverage in tier-1 media and trade outlets
Messaging unified across an international consortium of partners

GMAC

Content Marketing

Education

N/A

Reston, VA

N/A

50+ positive placements in leading industry publications
16% year-over-year increase in share of voice
2M+ estimated media readership

Incora

Content Marketing, Branding

Aerospace

N/A

Houston, TX

N/A

10+ bylines placed
15+ executive interviews
5+ airshows and industry events supported
200+ meetings held with Chalet visitors

MGMA

Content Marketing

Healthcare

N/A

Englewood, CO

N/A

40+ earned media placements over two years
672M+ estimated media reach
70K+ association members reached through coverage

PlayPower

Content Marketing

Outdoor Recreation

N/A

Huntersville, NC

N/A

36+ media hits secured over one year
27 published bylines
50M+ reach of published content

D-Orbit

Content Marketing

Aerospace

N/A

Como, Italy

N/A

327% year-over-year increase in media placements over 12 months
34% increase in placements over the following seven months
469% total increase in media placements

CorePower Yoga

Content Marketing

Fitness

N/A

Denver, CO

N/A

90 media hits
20 million+ total impressions
4 sold-out events
4 local media personality emcees secured

ISTE

PPC, Social Media Ads

Education

N/A

Arlington, VA

N/A

11,312 total clicks
4,345,376 impressions
683% increase in website traffic

Kasasa

Content Marketing

Finance

N/A

Austin, TX

N/A

$1 million in new account openings
225 local markets launched
400 broadcast and print stories secured
27,000 unique website visitors from one CNBC story

The Bancorp (Finetics Studio)

Content Marketing

Finance

N/A

Wilmington, DE

N/A

4,000 unique visitors to the microsite in the first month
5,000 page views via an industry publication partnership
3,000 views of 34 videos in the first month
550 new LinkedIn followers

Bright Health

Content Marketing, Branding

Insurance

N/A

Minneapolis, MN

N/A

Expanded into 3 markets over 12 months
13,650 magazines distributed in 2017
5 local influencers activated for the first edition

Cochlear Americas

Content Marketing, Social Media Ads

Medical Device

N/A

Centennial, CO

N/A

2,500% increase in Facebook- and Twitter-driven leads
1,508% increase in social media traffic to the website
703,891 engaged social media users
16,296 average monthly website visits from social

Specialty Smile Partners

PPC, Social Media Ads, Lead Generation

Dental

N/A

22,300+ patient leads generated across 15 brands
50% decrease in cost per lead vs pre-CSG performance
32M+ impressions across all brands in 2025
$34.25 average cost per lead

Glaucoma Research Foundation

Content Marketing, PPC, Web Development

Non Profit

N/A

5,474+ content downloads in 11 months
456+ newsletter sign-ups
12.61% overall click-through rate
$7.14 average cost per conversion
72.1M media impressions

SchoolAI

Content Marketing

N/A

47 earned media placements in six months
43 reporter interviews secured
292M+ estimated media reach
49% share of voice by volume

IMSE

PPC, Email Marketing, Content Marketing

Education

N/A

11+ ROAS across TikTok, Pinterest, Meta and Google
43,500+ training registrations
10,000+ resource downloads
11,000+ contact form submissions

Draw It to Know It (DITKI)

PPC, CRO

Education

N/A

10x increase in new accounts (383 vs 42)
4x increase in free trial conversions
50% lower CPC with 6x more clicks
32% reduction in trial acquisition cost