Communications Strategy Group (CSG®)
National MS Society
Results
Client-verified- 3,028,305 impressions across all channels
- 33,933 landing page visits
- 11.8% landing page conversion rate
- 17.08% average email open rate
- 14,496 Google Ad clicks
Industry
Non Profit
Employees
1K-5K
Location
New York, NY
Services
PPC, Content Marketing, Email Marketing
Duration
N/A
Budget
N/A
“One of the cool things that came out of it was a mindset shift. People started to realize not just on the marketing team, but across the organization, that stories are powerful. And when you can empower people to tell their story and give them the platform to tell their story effectively and efficiently, then you can really start moving the needle … on a world free of MS.”
Problem
A study showed twice as many people in the U.S. live with MS as previously estimated, and the National MS Society needed a digital campaign to find and engage people with MS and their support systems, with no prior digital healthcare marketing strategy.
Solution
CSG developed resources and tested messaging and paid digital tactics in a two-month campaign, compiled a diagnosis-to-long-term resource and built replicable processes, producing 3M+ impressions and 11.8% landing page conversion.