OpenServed

Communications Strategy Group (CSG®)

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Communications and marketing firm offering public relations, content marketing, branding, digital marketing, social media, video and web design services.

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41 case studies

ASCD
PPC, Social Media Ads
Education
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  • 1,360 conference registrations generated
  • 711 registrations from Facebook alone
  • 70% of total conference registrations
  • 10,628,647 total impressions
Breakout Learning
Content Marketing
Education
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  • 16.1M media readership
  • $149,352 ad equivalency value
  • 100% increase in share of voice
  • 700+ webinar registrations
Quottly
Content Marketing, PPC
Education
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  • 283,567 impressions
  • 1,710 clicks at $2.54 CPC
  • 0.78% CTR
  • Positioning led to acquisition by Parchment in 2023
Blueprint Prep
Content Marketing
Education
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  • 2023 EdTech Breakthrough Award recognition
  • Top-tier coverage in higher education and law trade publications
  • CEO thought-leadership platform built
N Ventures (The New School)
Content Marketing, Social Media Ads
Education
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  • 52% growth in social media followers
  • 63,000% increase in social media impressions
  • 73% stronger engagement across social media channels
Proximity Learning
Lead Generation, PPC, Content Marketing
Education
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  • 591 media mentions over 9 months
  • 2,375 leads generated
  • 245 teachers applied (max avg cost $205 per application)
  • 21 teachers hired (max avg cost $710 per teacher)
  • 6,602,651 impressions
ScholarShare 529 (TIAA)
Content Marketing, Social Media Ads
Finance
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  • $10 billion in assets under management in 2020
  • 24% increase in new account openings
  • 17% increase in account contributions
  • 50% share of voice among top 10 U.S. 529 plans
  • 72 media mentions
EDUCAUSE
Content Marketing
Education
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  • 19% year-over-year increase in inbound interviews
  • 7% growth in earned media mentions (4,000+ in 2025)
  • 42% increase in media mentions for the annual conference
  • 6% increase in media members attending the conference
eLearners.com
Content Marketing
Education
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  • 600,000 unique scholarship inquiries
  • $10 million in full-ride scholarships granted
  • 3,000 new students enrolled in college
  • $2 million in earned media value
NASA GLOBE Program
Content Marketing
Education
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  • 25% increase in teacher sign-ups
  • 37% increase in social media-driven traffic to the website
  • 600,000+ views of the "Salute to Teachers" video
  • User-generated videos grew from 18 to 320
Holiday Retirement
Content Marketing
Senior Living
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  • 877% increase in new website visitors
  • 12,213% increase in engaged social media users
  • 72% of website users from key audiences
Eating Recovery Center
Content Marketing
Mental Health
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  • Multi-page eating disorders spread in Marie Claire (July 2011)
  • Placements in Everyday Health and 5280
  • 16-page journalist guide distributed to encourage coverage
So Delicious
Content Marketing, Social Media Ads
Food & Beverage
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  • 2 million impressions
  • 20 micro-influencers engaged
  • 70,000 unique website visits
Vesta
Content Marketing, Lead Generation
Fintech
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  • 744 leads secured through PowerPlay campaigns (150+ top-tier prospects)
  • 100 new qualified leads from one PowerPlay
  • 31 completed lead conversions from LinkedIn content
  • 36,000 impressions with C-suite executives at Fortune-500 retailers
OQ Technology
Content Marketing
Aerospace
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  • 125 media placements secured in one year
  • 15 company milestones and announcements supported
  • 104% year-over-year increase in coverage
University of St. Augustine for Health Sciences
Content Marketing
University
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  • Multiple earned media placements throughout 2023
  • PR program raising visibility of a leading health sciences graduate institution
Continuity
Content Marketing, Lead Generation
Fintech
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  • Banking Regulatory Index launched as a thought-leadership and lead-generation asset
  • Content aimed at bankers, regulators and community financial institutions