NewAlliance Bank
Results
- 40 million impressions in the first three weeks
- Unaided awareness +11%, the highest of any bank in the study
- Deposits +23% and mortgages and commercial loans +240% in 2010
- New customers from 12% to 20%
Industry
Bank
Employees
1K-5K
Location
Connecticut, United States
Services
Branding, Social Media Ads
Duration
N/A
Budget
N/A