Connecticut Office of Statewide Marketing & Tourism (Pizza Capital Campaign)
Results
- 19+ billion earned media impressions
- 18% increase in visits from NYC
- $11:$1 ROI
- Largest perception shift in state history per a brand study
- Won a Gold Effie and PRWeek Best in Integration
Industry
Travel
Employees
N/A
Location
Connecticut, United States
Services
Content Marketing, Social Media Ads
Duration
N/A
Budget
N/A