Wakefly, Inc.
Visit Website →Massachusetts digital marketing agency offering web design and development, SEO, paid advertising, conversion rate optimization and website maintenance.
80 case studies
- Kentico content staging
- UX improvements
- 3rd party integrations
- Streamlined navigation structure to improve access to complex investment content
- Modern, professional design aligned with Hamilton Lane’s global brand
- Scalable content architecture built for growth and flexibility
- PPC campaigns managed since 2019
- Conversion tracking implemented and optimized
- Keyword research, ad copy A/B testing and audience segmentation
- Integration with a middle tier of services
- Locator services by country/postal code and market
- Filtered literature lookup
- Uses Kentico’s content staging feature to easily deploy content between development, staging/QA, and production environments
- Custom webparts, widgets, and widget containers allow flexibility in page layouts
- Built as a multilingual website, making use of localized strings on page templates
- Implementation of new website designs
- Responsive website standards
- Clinical trial search
- Page Builder Templates, Sections and Widgets
- Find a Doctor search and filtering
- Robust yet easy to use navigation
- Dynamic Homepage: Featuring welcoming visuals, mission-driven messaging, and priority CTAs
- Service-Focused Navigation: Designed to help users quickly find the care or resource they need
- Appointment & Portal Access: Streamlined scheduling and direct links to essential tools
- A modern, professional design that aligns with HMC’s brand
- Improved navigation with a structured menu and enhanced search functionality
- Clear calls to action (CTAs) to encourage appointment scheduling and inquiries
- Responsive Web Design
- Custom Navigation Architecture
- Marketing Automation Integration
- Primary website upgraded to Kentico 13 in 2021
- Modern, secure platform with intuitive content management
- Ongoing support and digital marketing
- Rebuilt on Kentico Xperience 13 (no direct upgrade path from Kentico 12)
- Improved navigation
- Familiar experience kept for long-time customers
- PPC management since 2014
- Year-round traffic strategy beyond seasonal peaks
- Product feed and Google Merchant Center optimization
- Pardot form connection
- Conversion Ruler
- Speedbumps, customizable depending on destination link
- Flexible widget-based templates
- Interactive locations map
- Leaving site notice
- 235% increase in sales leads
- 29% increase in daily traffic
- 40% increase in online applications
- Flexible widget templates
- Google Maps Javascript API integration
- GDPR consent management
- Complete redesign & content migration
- Flexible component framework
- Pre-built theme
- Improved rate management
- Scheduled alert banners
- Web accessibility
- Distributor stock integration
- Multi-lingual support
- Competitor products import
- 113% increase in session duration
- 76% decrease in bounce rate
- 21% increase in organic traffic
- Flexible widget templates
- Structured content within widgets
- Custom GTM tracking implementation
- Responsive website standards
- Faceted site search
- Product data management
- Featured Rates
- Upcoming News/Events
- Easy content management