OpenServed

Directive

Visit Website →

Performance marketing agency specializing in B2B tech and SaaS; ties SEO and content to pipeline and revenue metrics.

33 case studies

Case Status
Content Marketing, GEO
Law Firm
51-200 Employees
N/A
Charleston, SC
N/A
  • 20% increase in demo bookings
  • 19% QoQ growth in total organic sessions
  • 5.3% increase in organic returning users
  • 4.2% increase in organic new users
AxisCare
Content Marketing, GEO
Home Health
51-200 Employees
N/A
Waco, TX
N/A
  • 200% YoY increase in scheduled demos
  • 70% YoY increase in relevant organic traffic
  • 25% increase in overall referral traffic QoQ
Zapproved
PPC
Law Firm
501-1K Employees
N/A
Portland, OR
N/A
  • Google Quality Score improved from 2.9 to 7.3
  • 200% increase in Pipeline QoQ
  • 58.4% decrease in LinkedIn CPL
EasyVista
PPC
SaaS
201-500 Employees
N/A
Noisy-le-Grand, France
N/A
  • 165% increase in Conversion Rates
  • 41% increase in Lead Volume
  • 13% reduction in Cost Per Acquisition
Pelican Products
PPC
Outdoor Gear
1K-5K Employees
N/A
Torrance, CA
N/A
  • 170% increase in Conversion Rates
  • 34% decrease in Cost Per Lead
  • 210% increase in Leads Generated for Gov Segment
Seagate
Content Marketing
Consumer Electronics
10K+ Employees
N/A
Fremont, CA
N/A
  • 75% increase in Organic Traffic to Blog Subfolder MoM
  • 50.6% improvement in Average Position of Core Keywords
  • 45.2% increase in Organic Traffic to Target Segments
healthinsurance.org
Content Marketing
Insurance
51-200 Employees
N/A
St. Louis Park, MN
N/A
  • 84% increase in Health Insurance Quotes
  • 46% increase in Organic Conversion Rates
  • 20,200 new Organic Users YoY
Eden Health
PPC
Healthcare
201-500 Employees
N/A
New York, NY
N/A
  • 78% increase in Conversion Volume
  • 54% decrease in Cost Per Lead
  • 181% increase in Conversion Rate
New Relic
PPC
SaaS
1K-5K Employees
N/A
San Francisco, CA
N/A
  • 23% increase in Total Verified Sign-Ups
  • 34% decrease in Branded Cost Per Acquisition
  • 26% decrease in Non-Branded Cost Per Acquisition
Inscribe
Content Marketing
Fintech
51-200 Employees
N/A
San Francisco, CA
N/A
  • 32% increase in Organic Traffic QoQ
  • 237% increase in Organic Keyword Rankings QoQ
  • 50% increase in Domain Authority
dbt
PPC
Software Development
501-1K Employees
N/A
Philadelphia, PA
N/A
  • 124% over projected goal sign-up volume
  • 55% under projected goal cost-per-signup
  • 94% over projected goal conversion rate
Placemakr
Performance Design
Hospitality
201-500 Employees
N/A
Washington, DC
N/A
  • +20% add-to-cart rate lift (overall traffic)
  • +50% conversion lift from paid search
  • -25% drop in hero CTA clicks
Arctic Wolf
Content Marketing
Cyber Security
1K-5K Employees
N/A
Eden Prairie, MN
N/A
  • 59% increase in Pipeline QoQ
  • 60% increase in Avg. Deal Size QoQ
  • 300% growth in Digital ROI QoQ
  • 109% increase in Closed/Won Revenue QoQ
ZeroFOX
Content Marketing
Cyber Security
501-1K Employees
N/A
Baltimore, MD
N/A
  • 101% increase in leads YoY
  • 20% increase in organic traffic
  • 2 top 5 organically ranked pages
Congruity360
Content Marketing, PPC
Software Development
51-200 Employees
N/A
Fall River, MA
N/A
  • 50% increase in organic leads YoY
  • 83% decrease in cost per SQL (492% over goal)
  • 75% increase in SQLs
Brooklyn SolarWorks
Content Marketing
Solar & Renewable Energy
51-200 Employees
N/A
Brooklyn, NY
N/A
  • 117% increase in keywords ranking in top 3 positions
  • 15% increase in leads QoQ
  • 51% increase in organic traffic YoY
Extend
Programmatic Advertising
Fintech
51-200 Employees
N/A
New York, NY
N/A
  • 156,045 impressions
  • 164 clicks
  • 0.11% click through rate
OneSpan
PPC
Cyber Security
501-1K Employees
N/A
Boston, MA
N/A
  • 66.7% increase in US SQLs
  • 33.4% increase in UK SQLs
  • 300% increase in CA SQLs
WordPress VIP
PPC
SaaS
1K-5K Employees
N/A
San Francisco, CA
N/A
  • 607% increase in opportunities
  • 73% decrease in cost per opportunity
  • 175% increase in closed/won deals
Omnipresent
Programmatic Advertising
SaaS
51-200 Employees
N/A
London, United Kingdom
N/A
  • 1184% YoY increase in organic new user website traffic
  • 361% YoY increase in direct new user visits
  • 39 verified meetings booked from programmatic
TigerConnect
PPC
Healthcare
201-500 Employees
N/A
Santa Monica, CA
N/A
  • 31% increase in paid leads QoQ
  • 111% increase in overall visits from LinkedIn QoQ
  • 71% decrease in cost-per-acquisition QoQ
Sumo Logic
Content Marketing, PPC
SaaS
501-1K Employees
N/A
Redwood City, CA
N/A
  • 175% increase in keyword rankings in top 3 spots YoY
  • 4.3 million impressions increase from Q3 to Q4
  • 20% increase in new organic users to the site
SentinelOne
Content Marketing, PPC
Cyber Security
1K-5K Employees
N/A
Mountain View, CA
N/A
  • 251% increase in digital leads
  • 159% increase in organic traffic
  • 12% decrease in bounce rate
Aegis Software
Content Marketing, PPC
Manufacturing
51-200 Employees
N/A
Horsham, PA
N/A
  • 148% increase in overall conversions
  • 147% lowered CPA
  • 457% increased monthly paid leads