OpenServed

R/GA

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New York-based innovation and creative agency known for integrated brand, product, and digital experience design.

33 case studies

KFC
Content Marketing, Influencer Marketing, Experiential Marketing
Food & Beverage
10K+ Employees
N/A
Louisville, KY
N/A
  • 3M Sales Revenue
  • 39M Earned PR Value
  • +72% Increase in IG Reach
  • +3 Point Lift in Positive Brand Buzz
PONOS
Content Marketing, Experiential Marketing
Gaming
51-200 Employees
N/A
Kyoto, Japan
N/A
  • 1.4m returned users
  • +29% new user acquisition
  • -4% lower cost per install
  • 160K called God
Google
Content Marketing, Influencer Marketing, Experiential Marketing
Gaming
10K+ Employees
N/A
Mountain View, CA
N/A
  • 240% increase in engagement
  • 102% target registrations achieved
  • 20k+ organic postings
  • 5x reach versus offline-only approach
  • 6x user spend increase
Skol
Branding, Content Marketing, Social Media Ads
Alcohol
10K+ Employees
N/A
São Paulo, Brazil
N/A
  • 22M+ Impressions
  • 94% Acceptance Rate
  • 10M Time to Sell Out
  • 100% Revenue Converted to LGBTQIA+ Startups
Group ACA
Branding, App Development, UX Recommendations
Agriculture
1K-5K Employees
N/A
Buenos Aires, Argentina
N/A
  • 100K+ Downloads in 72 hs.
  • 300K MAU in the first month.
  • 70% Of the right audience downloaded the app.
Timberland
Branding, App Development, UX Recommendations
Footwear
1K-5K Employees
N/A
Stratham, NH
N/A
  • 23 million sneakerheads reached
  • 41% more likely to buy
  • 6 trails
  • 15 unique environments
  • 96 content cards
Shiseido
Experiential Marketing, AI
Beauty
10K+ Employees
N/A
Tokyo, Japan
N/A
  • 186K time-transported years
  • 100K conversations about aging
  • 3.1K time travels
Reddit
Content Marketing, Public Relations
Media & Broadcasting
1K-5K Employees
N/A
San Francisco, CA
N/A
  • 17.2M household impressions
  • 140+ media hits
  • 6.5B+ earned impressions
  • #2 most searched ad
  • 98% positive or neutral sentiment
Procter & Gamble
Content Marketing, Influencer Marketing, Branding
Consumer Goods
10K+ Employees
N/A
Cincinnati, OH
N/A
  • 4 billion+ impressions
  • 2 million engagements
  • 164 million+ website visits
  • 694 earned media placements
  • 80% of AAPIs felt seen and supported
Nike
Content Marketing, Social Media Ads
Footwear
10K+ Employees
N/A
Beaverton, OR
N/A
  • 116K+ views in 24 hours on @nikefootball
  • +5K likes on her account
  • 110M impressions
Bradesco
Branding, App Development, UX Recommendations
Bank
10K+ Employees
N/A
Osasco, Brazil
N/A
  • 20M active clients in Brazil
  • 4.5 stars on App Stores
  • 2.3M new accounts per month
  • 80M total campaign views
  • 900+ design components
LinkedIn
Branding, App Development, UX Recommendations
Job Search
10K+ Employees
N/A
Sunnyvale, CA
N/A
  • +47% of Premium Signups
  • 3M+ Students Reach
  • 59% of Users navigated until the final page
  • +68% Visitors Engagement
KFC
Content Marketing, Influencer Marketing, Experiential Marketing
Restaurant
10K+ Employees
N/A
Louisville, KY
N/A
  • Sold out within 13 minutes
  • 78M earned PR value
  • +40% increase in Gen-Z brand affinity
Heineken
App Development, Branding, UX Recommendations
Alcohol
10K+ Employees
N/A
Amsterdam, Netherlands
N/A
  • 550K Total Users
  • 4.7 App Store Rating
  • 20K Monthly Downloads
  • 600+ Design Components
  • 3 App Build & Releases
Google
Web Design, UX Recommendations, Branding
AI
10K+ Employees
N/A
Mountain View, CA
N/A
  • More than 97% of the top million websites have accessibility issues
  • 300 million blind and low vision readers
  • 22 adaptive features; 100+ ways to experience the same story
  • Reached over 100000 readers and makers
  • 96% of testers said Auditorial vastly improved their experience
Singapore Association for Mental Health
AI, Content Marketing, Experiential Marketing
Mental Health
51-200 Employees
N/A
Singapore
N/A
  • 100+ Daily Visitors
  • 400,000 Social Reach
  • 100% Earned Media Coverage
  • 3x National Press Coverage
Clean Slate
Content Marketing, Public Relations
Non Profit
11-50 Employees
N/A
Orlando, FL
N/A
  • 10M impressions during the first week
  • 2000% increase in social mentions
  • 5 states approved of the Clean Slate Act following the campaign
Samsung
CRM, Email Marketing, Personalization
Consumer Electronics
10K+ Employees
N/A
Suwon, South Korea
N/A
  • 4+ Years as partners
  • 76+ Campaigns
  • 1,000+ Assets delivered per year
BBC
Branding, Content Marketing
Media & Broadcasting
10K+ Employees
N/A
London, United Kingdom
N/A
  • +25% intent to visit from the ad (over benchmark)
  • 90th percentile attention
  • +37% video completion rate
  • +13% click through rate
  • +31% lift in ad recall
Ad Council
Content Marketing, Influencer Marketing, Branding
Non Profit
51-200 Employees
N/A
New York, NY
N/A
  • 29.4M Film views
  • 4.3M Web visits since LLO launch
  • 28.8M Media impressions
  • 72% of people have taken action that fosters equality and inclusion in the past 12 months
  • 51% PSA Awareness
Fujitsu
Experiential Marketing, Public Relations, Influencer Marketing
Consumer Electronics
10K+ Employees
N/A
Kawasaki, Japan
N/A
  • 80 Media Placements
  • 24MM Earned media
  • 22 Key Attendees
PONOS
Influencer Marketing, Content Marketing, Branding
Gaming
51-200 Employees
N/A
Kyoto, Japan
N/A
  • 131% revenue increase
  • 900K new user acquisition
  • 1.1M returning users
Moncler
Branding, Web Design, Web Development
Fashion
5K-10K Employees
N/A
Milan, Italy
N/A
  • +17% new visitors
  • 450k new members
  • +72% increase in conversion rate
Museum of Chinese in Australia
Branding, App Development, Web Design
Museum & Cultural
11-50 Employees
N/A
Sydney, Australia
N/A
  • $2.28m in government funding
  • 36% increase in website traffic
  • 25 awards won to date